Martech

FEBRUARY 20, 2025

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 78

MarTech Demand Side Platform Machine Learning Conversion Rate 78

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Marketing 126

Marketing Information Technology ROI MarTech 126

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve. Let’s dive deeper.

Advertising 52

Advertising Communications Agency Real Estate 52

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Apple has similar plans for IDFA, its identifier for advertisers. CCPA defines personal information as anything that can be associated or linked with an individual or household.

Cookies 114

Cookies Mobile Ads GDPR Ad Tech 114

Digiday

JUNE 28, 2022

After hitting pause on ad spending in esports due to a shift of focus toward the casual side of gaming, non-endemic advertisers are back in force. And earlier this week, information technology firm Hewlett Packard Enterprise announced a partnership with Evil Geniuses, among other high-profile pacts.

Non-Profit 69

Non-Profit Information Technology Entertainment Audience 69

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. Many ad tech platforms rely on cookies and similar tools to collect user information. What Is a Walled Garden in Ad Tech?

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52