Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession.

Agency 279

Agency Public Relations Manufacturing Finance 279

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Fuel Lines

JUNE 4, 2014

Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency. Chris was excited to report that he had just received an invitation to consultant and provide training for a major worldwide manufacturer of window coverings and architectural products.

Agency 276

Agency Impressions Communications Manufacturing 276

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

Advertising 103

Advertising Manufacturing Ad Inventory Impressions 103

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! ” – Association of National Advertisers (ANA). They have no definitive audience. What are prospects looking for?

Agency 222

Agency Healthcare Manufacturing Audience 222

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. You will never build an audience without value.

Agency 238

Agency Communications Audience Media 238

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly.

Advertising 96

Advertising Manufacturing Impressions Audience 96

AdExchanger

DECEMBER 5, 2024

CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers. By offering free, […] The post Driving Innovation: How OEMs Are Redefining The CTV Ecosystem appeared first on AdExchanger.

Manufacturing 103

Manufacturing Audience Advertising 103

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. They prefer raw, unfiltered content over highly produced marketing materials.

Marketing 101

Marketing Entertainment Manufacturing Brand Awareness 101

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 114

Media Manufacturing Audience MarTech 114

Single Grain

APRIL 13, 2025

to optimize LinkedIn advertising for our clients. Powerful advertising tools and targeted ABM strategies represent a fundamental reinvention of how B2B companies leverage LinkedIn for business growth. Segmented marketing : Dividing audiences into industry or role-based segments. Single Grain Marketing uses Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 98

Advertising Marketing Cookies Impressions 98

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. You will never build an audience without value.

Agency 180

Agency Communications Audience Media 180

Fuel Lines

MARCH 28, 2019

Ernie Perich, 0 to 60 Branding : Marketing and advertising insights for automotive suppliers. Marc Benjamin, Omni Channel Outcomes : Audience Reach and Activation Insights for Digital Pharma. Renae Gonner & Elton Mayfield, Navigate-the-Channel : Navigating manufacturing brands through the building supply channels.

Agency 237

Agency Manufacturing Food Marketing 237

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. This is a great way for advertisers to plan ahead.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. The result is better performance and monetization for both advertisers and publishers. ” said Ben Antier , Co-Founder and CEO, Publica.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

Media 98

Media Manufacturing Native Advertising MarTech 98

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Mediavine

JULY 31, 2022

According to Consumer Reports , microchip shortages and myriad manufacturing delays are likely to persist into 2023. It’s no wonder that this tumult has roiled the digital advertising market. Campaigns that are tightly targeted and timed rule the day as advertisers enter a phase of uncertainty along with the broader economy.

Advertising 86

Advertising Cookies Manufacturing Audience 86

VideoWeek

NOVEMBER 1, 2022

But how do brands navigate this audience fragmentation? For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR).

Audience 52

Audience Manufacturing Advertising Ad Tech 52

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. So are the ways brands advertise on TV. Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Ad Monsters

APRIL 19, 2024

Balancing on the ever-shifting ground of advertising rules, Lavin’s savvy lies in her ability to grow MJBizDaily’s reach while diligently pruning the risks of non-compliance. Lynne d Johnson: With such a diverse landscape of advertising regulations across different states in the U.S., s state-by-state approach?

Retail 110

Retail Education Manufacturing Audience 110

Martech

MARCH 22, 2024

Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital). Now Privacy Sandbox for Android is coming down the road.

Manufacturing 131

Manufacturing Cookies Advertising MarTech 131

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers. That first-mover advantage has paid off.

Retail 98

Retail Media Marketing Manufacturing 98

Ad Monsters

MARCH 2, 2023

The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to minimize contamination and maintain the integrity of the product. Data Clean Rooms have emerged as one of the solutions to enable first-party data for several marketing and advertising use cases.

Manufacturing 113

Manufacturing Audience Advertising Marketing 113

Martech Series

NOVEMBER 8, 2022

Samba TV , the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. YouTube is bringing smart advertising to short videos.

Retail 114

Retail Electronics MarTech Manufacturing 114

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Ad Monsters

FEBRUARY 22, 2023

The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers.

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97