Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. These features complement Kevel’s existing AI Audience segmentation and decision-making tools.

MarTech 94

MarTech SEO Machine Learning Audience 94

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Email: Business email address Sign me up! Processing.

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution.

MarTech 111

MarTech CPM Banner Retail 111

Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. It isn’t even good for the audiences we target. Today, martech is a Wild West.

MarTech 105

MarTech Marketing Audience Media 105

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Additionally, it provides actionable audience insights for content strategy development. Are you getting the most from your stack? Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 111

MarTech Machine Learning Conversion Rate Conversion 111

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. This process minimizes manual effort for advertisers while ensuring campaigns remain effective. Deevid AI introduced the AI Image Generator and AI Ad Generator.

MarTech 93

MarTech Click Through Rate Machine Learning Banner 93

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience. The Brand Report solves a major pain point for brand advertisers.

Advertising 108

Advertising Audience MarTech Marketing 108

Martech

JULY 12, 2024

Your ideal audience, captivated. It’s Connected TV (CTV) advertising. Join MNTN and MarTech for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting. This isn’t a dream. Ready to dive in? Secure your spot!

Audience 94

Audience MarTech Marketing Advertising 94

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 122

Media Advertising Conversion Rate Machine Learning 122

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Thats not going to change. Unfortunately, it often isnt.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies. Processing.

MarTech 83

MarTech Demand Side Platform Machine Learning Conversion Rate 83

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising. launched AI services for workflow automation and digital marketing.

MarTech 98

MarTech SEO Conversion Retail 98

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. VeraViews , a provider of blockchain-powered advertising transparency solutions, partnered with AIREV to integrate OnDemand, an AI platform. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 99

MarTech Communications Conversion Marketing 99

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. The post AI-powered martech news and releases: October 3 appeared first on MarTech.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 115

Advertising Cookies GDPR Fashion 115

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

MarTech 110

MarTech Audience Advertising Marketing 110

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe.

Advertising 81

Advertising Retargeting Audience Cookies 81

Martech

JULY 10, 2024

teens and introduced AI disclosure requirements for advertisers. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Advertisers can now only target teens using broad options like location, language and device info.

Ad Targeting 113

Ad Targeting MarTech Audience Advertising 113

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Advertisers benefit.

Retail 111

Retail Media Retargeting Audience 111

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. Viant Technology’ s ViantAI is an autonomous programmatic advertising platform. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. Processing.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences. Get MarTech!

Audience 115

Audience Advertising Marketing MarTech 115

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Company size. Users in-market for jobs in specific industries.

Advertising 77

Advertising Media Conversion Audience 77

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

OCTOBER 17, 2024

It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising. The Performance Score product provides a holistic assessment of an influencer’s ability to convert conversation into sales impact and engage audiences effectively.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertising 82

Advertising Audience Media MarTech 82

Martech

JULY 24, 2024

This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Why we care. Processing.

Audience 111

Audience MarTech Advertising Marketing 111

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. The post appeared first on MarTech. Altered monitoring in Events Manager. Impact on businesses. Some ad sets could be paused. What’s next. Processing.

Ad Targeting 111

Ad Targeting Communications Audience MarTech 111

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video will continue to be a go-to channel for advertisers looking to reach engaged audiences at scale for the foreseeable future. The full report can be downloaded here.

Video Ads 111

Video Ads Viewability Audience Advertising 111

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Remember: To err is human, to really mess up use a computer.

MarTech 64

MarTech Conversion Fashion Retail 64