Remove Advertising Remove Audience Remove Media
article thumbnail

Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

article thumbnail

Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Adweek

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences

Adweek

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

Audience 311
article thumbnail

Unlocking the Power of Social Media for Advertisers

Adweek

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn't look too much like an ad. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that.

Media 245
article thumbnail

Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys

Adweek

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 303
article thumbnail

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

Adweek

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325
article thumbnail

Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

Adweek

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 325