AdExchanger

JUNE 13, 2024

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Audience 111

Audience Advertising Agency Media 111

Ad Rants

NOVEMBER 5, 2024

For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. To achieve this, brands must learn to speak their audience's language and leverage cutting-edge digital marketing strategies to maintain engagement and build loyalty.

Audience 130

Audience Marketing eCommerce SEO 130

Digiday

OCTOBER 30, 2024

This State of the Industry report, sponsored by Locality, dives into how brands, agencies and media buyers are engaging with local advertising across CTV, streaming and broadcast TV, and how their allocations have shifted. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 76

Audience Advertising Agency Media 76

Adweek

OCTOBER 4, 2022

When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn't look too much like an ad. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that.

Media 233

Media Advertising Audience Marketing 233

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 317

Agency Media Audience Marketing 317

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 321

Audience Advertising Media Agency 321

Adweek

MAY 14, 2024

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 279

Media Audience Advertising Retail 279

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Fixating on ROAS leads to a narrow focus on short-term gains.

Media 116

Media Advertising Conversion Rate Brand Lift 116

Ad Tech Daily

OCTOBER 22, 2024

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™.

Audience 70

Audience Marketing Ad Tech Agency 70

Exchange Wire

NOVEMBER 20, 2024

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [.]

Audience 52

Audience Media Advertising 52

Digiday

OCTOBER 27, 2024

This story was first published by Digiday sibling Glossy Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Continue reading this article on digiday.com.

Retail 73

Retail Media Advertising Audience 73

AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. Advertisers Care About Quality Again appeared first on AdExchanger.

Advertising 100

Advertising Audience Media CPM 100

AdExchanger

JUNE 27, 2023

But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger. One-fifth of the US population is Hispanic.

Audience 111

Audience Advertising Media 111

Basis

SEPTEMBER 27, 2024

Social media has come a long way since its early days. Social media platforms have evolved into highly sophisticated ecosystems where those personalized algorithms, driven by user data and AI, work together to curate experiences, amplify ( and sometimes stifle ) voices, and even influence public opinion.

Media 73

Media Advertising Ad Targeting Audience 73

Ad Tech Daily

OCTOBER 23, 2024

MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web.

Audience 82

Audience Ad Tech Advertising Media 82

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Media 132

Media Advertising Click Through Rate Machine Learning 132

Ad Tech Daily

OCTOBER 24, 2024

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections.

Audience 84

Audience Advertising Ad Tech Ad Targeting 84

AdExchanger

OCTOBER 29, 2024

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments.

Audience 73

Audience Media Advertising 73

Digiday

NOVEMBER 19, 2024

A combination of contextual advertising, privacy initiatives, first-party data and alternative IDs will likely form the backbone of future digital marketing strategies. These environments allow advertisers to use aggregated data without compromising individual privacy. Continue reading this article on digiday.com.

Audience 66

Audience GDPR Advertising Media 66

Digiday

JUNE 12, 2024

Additionally, advertisers prize active and engaged audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 93

Audience Media Marketing Advertising 93

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. to engage hyperlocal audiences more effectively.

Media 114

Media Advertising Ad Ops Non-Profit 114

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 98

Media Ad Tech Retail Display Advertising 98

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.

Audience 109

Audience Marketing Healthcare Demand Side Platform 109

Ad Monsters

DECEMBER 6, 2023

Yahoo Blueprint — the latest tool emerging out of the house of Yahoo Advertising — is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. Adam Roodman: AI is revolutionizing digital advertising, and Yahoo has been at the forefront of AI-powered advertising for decades.

Advertising 126

Advertising Media Machine Learning Audience 126

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 119

ROI Media Audience Ad Inventory 119

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.

Media 81

Media Advertising Social Advertising Non-Profit 81

AdExchanger

AUGUST 18, 2022

Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. But advertisers and agencies are slow to realize that. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 104

Cookies Audience Advertising Ad Tech 104

AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

Retail 114

Retail Media Advertising Audience 114

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [.]

Audience 105

Audience Marketing Ad Tech Media 105

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. advertising agency last month. advertising agency last month.

Audience 99

Audience Advertising Agency Marketing 99

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

Audience 91

Audience Media Viewability MarTech 91

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Playwire

NOVEMBER 22, 2024

Key Points In-game advertising alone misses crucial opportunities to reach and measure engagement with gaming audiences A comprehensive gaming advertising strategy should balance flashy in-game activations with measurable media tactics Supporting in-game advertising campaigns with traditional digital media can increase engagement by 20-25% Advertisers (..)

Advertising 52

Advertising Audience Media 52

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advantages Of TV Advertising. Quickly and frequently.

Media 99

Media Advertising Marketing Audience 99