Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 75

Advertising CPM Impressions Video Ads 75

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

Video Ads 120

Video Ads MarTech Audience Advertising 120

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubis free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Snap reported $1.07

Video Ads 114

Video Ads SEO Ad Server Ad network 114

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 112

Video Ads Retail MarTech Marketing 112

Basis

FEBRUARY 7, 2023

There’s even a decent chance that before, after, or possibly even while you read this blog post, you will find yourself watching some digital video (like, say, this one of a turtle eating a strawberry ). What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

Video Ads 92

Video Ads Banner Audience Food 92

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms. Amazon DSP.

CPM 111

CPM Demand Side Platform Media Impressions 111

Ad Monsters

DECEMBER 5, 2024

Unlock the holiday season’s advertising potential by shifting focus from overcrowded channels to immersive mobile in-app experiences that captivate user attention and drive sales. The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5%

Real Estate 97

Real Estate Retail Audience Conversion 97

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

MNTN

MARCH 29, 2024

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? I think another way to look at this data is that it represents a focus on video channels as a whole. Tim Edmundson (Sr.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers.

Advertising 52

Advertising Audience Conversion Agency 52

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. Digital Out-of-Home (DOOH) Advertising DOOH advertising extends the reach of your campaigns beyond digital screens, capturing attention in physical spaces. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025.

Advertising 52

Advertising Audience Impressions Retargeting 52

AdvertiseMint

JANUARY 8, 2025

Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. Partnering with them not only gives your event credibility but also taps into their established audience to drive interest.

Advertising 52

Advertising SEO Agency Video Ads 52

Martech

MARCH 2, 2022

Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Virtual and hybrid events have evolved to provide high-quality video presentations and experiences for remote attendees. The post Video ad platform SpringServe partners with SXSW appeared first on MarTech.

Video Ads 101

Video Ads MarTech Audience Advertising 101

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.

MarTech 109

MarTech Click Through Rate Machine Learning Conversion 109

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 91

Video Ads Food Impressions Retail 91

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. .”

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 109

Advertising Video Ads CPM Viewability 109

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

FEBRUARY 19, 2024

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play.

Advertising 98

Advertising Video Ads Click Through Rate Native Advertising 98

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is.

Advertising 112

Advertising Ad Inventory MarTech Ad Tech 112

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment.

Video Ads 75

Video Ads Entertainment Audience Media 75

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. They don’t like banner and display ads either. and IDC examines the in-game ad formats most popular with marketers and users. There are huge opportunities, especially as this can be a somewhat captive audience once immersed in a game. Popular with users.

Advertising 98

Advertising Banner Video Ads Audience 98

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising 96

Advertising Ad Targeting Video Ads Cookies 96

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 97

Advertising Video Ads Click Through Rate CPM 97

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.

Advertising 114

Advertising Ad network CPM Non-Profit 114

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98