MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

OCTOBER 12, 2022

The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As ” Advertisers assemble. The pair are already working on a campaign for the release of horror survival game The Callisto Protocol.

Agency 105

Agency AutoMobile Entertainment Audience 105

Fuel Lines

AUGUST 1, 2012

I’m either working from a train, plane or automobile, in a diner , in a hotel room or lobby, in an agency’s conference room or empty office. It’s a quiet space that allows me to stay focused on my work. However, when I’m traveling, my work environment changes dramatically and often.

Agency 277

Agency Communications AutoMobile Media 277

More About Advertising

JULY 4, 2019

Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the quality of the aforementioned assistance and agency adam&eveDDB has signed up the cast of ancient.

AutoMobile 68

AutoMobile Agency Advertising 68

Gods of Advertising

NOVEMBER 26, 2013

If you have this kind of money you don’t advertise it. I’m made sad thinking about the advertiser and its agency and what those meetings must look like. Lexus is the luxury arm of Toyota, a famous Japanese company known for making high-quality, reliable automobiles. Not really.

AutoMobile 82

AutoMobile Advertising Agency 82

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

More About Advertising

NOVEMBER 16, 2022

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. The post The Gate tipped to win AA account first appeared on More About Advertising. The post The Gate tipped to win AA account first appeared on More About Advertising.

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AutoMobile Agency Advertising Finance 59

More About Advertising

AUGUST 22, 2022

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The post Vodafone rings alarm bells in new Ogilvy campaign first appeared on More About Advertising.

AutoMobile 59

AutoMobile Communications Advertising Finance 59

More About Advertising

SEPTEMBER 5, 2022

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The post AA reviews flagship account from adam&eveDDB first appeared on More About Advertising. A&E is reportedly not repitching. The AA also has a new marketing. The AA also has a new marketing.

AutoMobile 59

AutoMobile Agency Advertising Marketing 59

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

AutoMobile 59

AutoMobile Marketing Advertising Finance 59

More About Advertising

MAY 15, 2020

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

AutoMobile 64

AutoMobile Communications Agency Advertising 64

More About Advertising

AUGUST 22, 2024

Car advertising, like the automobile industry itself, is having a bit of an identity crisis. Yes, it’s … The post MAA ad of the week: Audi’s ‘Love Stories’ by BBH first appeared on More About Advertising. Audi and BBH, not for the first time, have come up with a good solution: focus on branding and quality.

AutoMobile 52

AutoMobile Advertising 52

All About Advertising Law

JULY 9, 2018

Autonomous vehicles will not only impact transportation, but will also provide advertisers a new medium to advertise their products and brands, posing exciting questions about how the technology works and what role regulators will play. However, an important question arises: Will similar approaches be adopted for FAV advertising?

AutoMobile 45

AutoMobile Advertising Entertainment Agency 45

Aronson Ads

MAY 15, 2023

Every day, we consume an innumerable amount of media, as well as direct and indirect forms of advertising that affect the buying behavior of consumers. This type of advertising is different from traditional advertising, as there typically isn’t a direct call-to-action for the consumer — the product is simply there.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Digiday

OCTOBER 15, 2024

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The WNBA’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact.

AutoMobile 56

AutoMobile Media Marketing Advertising 56

More About Advertising

MAY 27, 2019

Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The merger would be 50/50, all in shares.

AutoMobile 58

AutoMobile Agency 58

All About Advertising Law

JANUARY 13, 2014

On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link]. Purchase Price. Low Monthly Payment. Financial Services/CFPB FTC'

AutoMobile 49

AutoMobile Finance Manufacturing Advertising 49

All About Advertising Law

JULY 5, 2022

On June 23, the FTC, by a 4-1 vote, issued a notice of proposed rulemaking (NPR) to combat what it perceives as “junk fees” and “bait-and-switch advertising tactics” in the auto sales industry. For more insights into advertising law, bookmark our All About Advertising blog and subscribe to our monthly newsletter.

AutoMobile 52

AutoMobile Advertising Finance Retail 52

Martech Series

DECEMBER 29, 2022

For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. Following its success in the gaming industry, Ferrari is preparing to further explore the metaverse and create a community of automobile enthusiasts. Marketing and advertising opportunities abound in the metaverse.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Basis

MAY 16, 2023

Maybe you’re thinking the Weezer tidbit has nothing to do with digital advertising. Where I come from isn't all that great / My automobile is a piece of crap My fashion sense is a little wack / And my friends are just as screwy as me I didn't go to boarding schools / Preppy girls never looked at me Why should they? Say it ain’t so!

Media 87

Media AutoMobile CPC CPA 87

InMobi

JULY 14, 2020

This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment.

AutoMobile 52

AutoMobile Marketing Retail Finance 52

Martech Series

SEPTEMBER 22, 2022

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

AutoMobile 87

AutoMobile Electronics MarTech Media 87

More About Advertising

MAY 13, 2019

DS is Peugeot Citroen’s premium automobile range, and it clearly doesn’t want to be confused with any of the more pedestrian car models. For the new DS 3 Cross-Back, DS and its ad agency — described as “Publicis La Maison x Marcel” — have come up with a campaign that has more in common with.

AutoMobile 49

AutoMobile Agency Advertising 49

Martech Series

JANUARY 5, 2023

This underlying platform powers an array of new consumer experiences, including Smart Screen, which enables TV owners to receive the benefit of new innovations over the lifetime of the device much like the continuous updates one expects from next generation automobiles that are connected and constantly learning and evolving with more usage data.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. It’s a hugely critical issue, and one worth exploring in depth. This article does just that.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Gods of Advertising

OCTOBER 17, 2016

Using a classic ballad of female empowerment for selling mainstream automobiles to Millennials is not enough to turn the trick. In that regard it’s indisputably memorable. And yet something is the matter. The “creative algebra” doesn’t add up. Showing assorted attractive young people engaging in mildly rebellious behavior isn’t enough either.

AutoMobile 69

AutoMobile Food Advertising 69

More About Advertising

DECEMBER 17, 2018

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business.

AutoMobile 45

AutoMobile Agency Media Finance 45

Ad Colony

MAY 25, 2022

Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. The two-day event in Dubai, UAE took place in person on the first day and was virtual on the second day.

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.”

Marketing 117

Marketing AutoMobile Impressions MarTech 117

Advertising to Baby Boomers

NOVEMBER 16, 2015

Read a review of Advertising to Baby Boomers in The Journal of Consumer Marketing. It was 2003 when he first divined it… Automobile ads written by … but targeting…: Non-Diversity = Solipsism … Someone commented on my comment: You nailed it Chuck! A simple googling of ‘advertising & baby boomers’ would return over a million hits.

AutoMobile 53

AutoMobile Advertising Agency Marketing 53

Gods of Advertising

AUGUST 30, 2016

At the time, the agency had just procured rights to the quintessential American anthem, Rhapsody in Blue and in my opinion there was no finer way to advertise an airline. Regarding technology, there are three critical plot points in the 20 th century: The automobile. They can’t let it go. They can’t let it go. And why should they?

AutoMobile 53

AutoMobile Agency Advertising Marketing 53

Gods of Advertising

DECEMBER 29, 2016

“Planes, Trains and Automobiles” felt less like a classic movie than a means to obliterate people. A wound that won’t heal soon, as refugees flood into struggling countries, running away from places that are even worse. Our world has never felt more dangerous and divided than it did in 2016.

AutoMobile 53

AutoMobile 53

Martech Series

MARCH 3, 2023

Consider that, other skills have been displaced, like the automobile wiped out the buggy whip. It won’t be able to discover customer insights relevant to your customers or suggest what campaigns would best match a specific segment of yours. It will only be able to base its responses on “generic data.” It also won’t deliver your “voice.”

Marketing 95

Marketing Education AutoMobile MarTech 95

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52