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Single Grain
JULY 31, 2019
With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.
MNTN
FEBRUARY 20, 2024
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?
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Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Maybe you’re thinking the Weezer tidbit has nothing to do with digital advertising. Ready to be a digital advertising hero ? Don’t want to keep fishin’ for digital advertising insights?
InMobi
JANUARY 10, 2019
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?
Ad Monsters
JUNE 7, 2024
The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. It’s a hugely critical issue, and one worth exploring in depth. This article does just that.
InMobi
APRIL 18, 2013
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily.
Single Grain
AUGUST 3, 2021
If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.
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