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On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link]. Purchase Price. Low Monthly Payment.
On June 23, the FTC, by a 4-1 vote, issued a notice of proposed rulemaking (NPR) to combat what it perceives as “junk fees” and “bait-and-switch advertising tactics” in the auto sales industry. For more insights into advertising law, bookmark our All About Advertising blog and subscribe to our monthly newsletter.
Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. The post The Gate tipped to win AA account first appeared on More About Advertising. The post The Gate tipped to win AA account first appeared on More About Advertising.
But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The post Vodafone rings alarm bells in new Ogilvy campaign first appeared on More About Advertising.
The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The post AA reviews flagship account from adam&eveDDB first appeared on More About Advertising. A&E is reportedly not repitching. The AA also has a new marketing. The AA also has a new marketing.
Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.
This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment.
The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. Individuals with auto finance apps tend to be younger, single renters (i.e. Individuals with auto finance apps tend to be younger, single renters (i.e. Car Owner Highlights: Car owners (i.e.
A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business.
Both cases focused on the need for and adequacy of disclosures regarding automobile sale, leasing, and rebate offers. That an advertised sale price was after a $2000 down payment. That an advertised sale price was after a $2000 down payment. per month per $1000 financed. How bad were the disclosures?
This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Purpose-driven marketing inspires and instills trust.
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