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FTC Sweep of Consumer Lending Ads

All About Advertising Law

On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link]. Purchase Price. Low Monthly Payment.

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FTC Starts the Engine on Car Sales Fees and Advertising Rulemaking, but Other Rulemaking Faces Major Questions

All About Advertising Law

On June 23, the FTC, by a 4-1 vote, issued a notice of proposed rulemaking (NPR) to combat what it perceives as “junk fees” and “bait-and-switch advertising tactics” in the auto sales industry. For more insights into advertising law, bookmark our All About Advertising blog and subscribe to our monthly newsletter.

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The Gate tipped to win AA account

More About Advertising

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. The post The Gate tipped to win AA account first appeared on More About Advertising. The post The Gate tipped to win AA account first appeared on More About Advertising.

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Vodafone rings alarm bells in new Ogilvy campaign

More About Advertising

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The post Vodafone rings alarm bells in new Ogilvy campaign first appeared on More About Advertising.

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AA reviews flagship account from adam&eveDDB

More About Advertising

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The post AA reviews flagship account from adam&eveDDB first appeared on More About Advertising. A&E is reportedly not repitching. The AA also has a new marketing. The AA also has a new marketing.

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Havas Milan lands Alfa Romeo creative as it takes on premium electric car market

More About Advertising

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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Marketing with Purpose: Driving Trust, Love and Loyalty

InMobi

This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment.