Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech

FEBRUARY 8, 2023

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.

Marketing 114

Marketing AutoMobile Impressions MarTech 114

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. This article does just that. This is the type of behavior that got the industry in trouble before.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Martech Series

SEPTEMBER 28, 2022

Given the fast pace of today’s digital marketing and advertising sectors, is there a way to put the product team in the driver’s seat? In that spirit, let’s look at the automobile industry to see what we can learn. In both cases, it’s the engineers, not the people closest to the end product and customer, who will drive the vehicle.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

APRIL 18, 2016

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions. Men are loyal to brands while women are loyal to good service.

Audience 52

Audience AutoMobile Impressions Electronics 52