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Digital Air Strike Selected by Virginia Automobile Dealers Association to Provide Member Dealers with Needed Customer Experience Technology

Martech Series

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Consumers are doing more of their dealership and vehicle research and buying online.

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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

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Momentum CRM Announces It is Now a Toyota SmartPath Approved CRM

Martech Series

Momentum CRM, a customer relationship management provider specializing in enabling elite automobile dealerships to maximize sales through proprietary software, customized support, and mentoring, has officially announced its Toyota SmartPath approval.

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Gaudio Lab Earns CTA Approval for its OTT Loudness Management Technology

Martech Series

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1. Marketing Technology News: MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough.

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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

This underlying platform powers an array of new consumer experiences, including Smart Screen, which enables TV owners to receive the benefit of new innovations over the lifetime of the device much like the continuous updates one expects from next generation automobiles that are connected and constantly learning and evolving with more usage data.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. Marketing and advertising opportunities abound in the metaverse. Future of Marketing in Metaverse.

Fashion 129
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Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. In your inbox.

Marketing 114