VideoWeek

SEPTEMBER 26, 2023

A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).

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Clickbait Advertising Pop-Up Banner 81

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

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Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

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InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site. As an advertiser, it is critical that you balance cost with quality.

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Viewability Advertising Clickbait Impressions 52

Single Grain

SEPTEMBER 30, 2019

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Get A Free Consultation.

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A/B Testing SEO Banner Conversion 110

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Looking for the latest social ad trends?

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