Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 Offers a 100% fill rate with interstitial ad targeting.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Programmatic mobile advertising allows for achieving better results while significantly reducing human intervention. What is Mobile Programmatic Advertising? Marketers only need to set up the campaign; the platform does the rest.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

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Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

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Video Ads Geo targeting Click Through Rate Banner 52

Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. They also allow customers to find more information or deals via the brand without being bombarded by advertising. QR codes can also be included in their main website and print advertising.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 24, 2023

Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. They can include banners, images and even videos. Social Media Marketing With 4.8

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Agency Marketing SEO Brand Awareness 98

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Brid.tv

NOVEMBER 29, 2022

Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Many smaller content creators generate video ad revenue by allowing YouTube to serve advertisements on their videos. Another handy format is companion ads — synchronized instream and banner ads.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

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Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. When it comes to monetizing content, JW Player will let you do that through digital video advertising.

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Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. The best examples of this type of advertisement have compelling imagery that will make viewers want to click on them.

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