Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

InMobi

SEPTEMBER 6, 2018

Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

VideoWeek

MAY 7, 2024

The collaboration grants advertisers in Spain and Germany exclusive access to Hisense’s content selection portal, alongside other original equiment manufacturers (OEM) running VIDAA, including Toshiba, Loewe and NIKAI. The same could happen as commerce and social are added to CTV advertising.”

Manufacturing 64

Manufacturing Banner Display Advertising Audience 64

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Storytelling goes beyond advertising; it makes people trust your brand much more easily. This is the essence of showing brand culture and product manufacturing to your customers.

Marketing 111

Marketing Audience Banner Impressions 111

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

Single Grain

JULY 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Fashion 93

Fashion Banner Audience Conversion Rate 93

Ad Monsters

NOVEMBER 14, 2022

There is no successful advertising business without an impactful user experience. Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. Why is that the case? AB: Adapt also focuses on the creative aspect of ads.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Martech Series

JUNE 16, 2022

solutions, help increase sales, decrease product returns, and improve advertising results, leading to potentially billions of dollars in value, and bottom line impact for its global brand clients which include Kohl’s, CB2, Crate and Barrel, NAPA Auto Parts and many others. Nextech’s Web 3.0 ARitize 3D. ARitize CAD. AutoCAD, SolidWorks, etc.)

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. Book My Free Marketing Consultation. 2) Single Grain. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. SmartHub is about creating independent advertising solutions for businesses. What is White Label ad exchange? What does SmartHub do? It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. To better understand how an ad exchange works, however, it’s essential to explore the programmatic advertising space.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

DECEMBER 8, 2022

The HbbTV standard plays a major role in addressable TV advertising efforts in several European markets, but in the UK it’s yet to see much use in advertising. As the way in which TV content is made available continues to evolve, this has far-reaching consequences for many parties, including broadcasters, advertisers and viewers.

Non-Profit 59

Non-Profit Advertising Manufacturing Banner 59

Digital Turbine

JULY 28, 2022

With education and awareness in mind, the mobile interstitial banner showed the brand new bottle for Johnson’s Baby. Johnson & Johnson (J&J) is an American multinational corporation founded in 1886, which engages in the research and development, manufacture, and sale of products in the healthcare field. Campaign Results.

Education 40

Education Click Through Rate Banner Brand Awareness 40

VideoWeek

JANUARY 20, 2023

The first consultation confirmed that advertisers support the partial funding of Origin. The proposed amount covers the cost for advertisers to receive a basic level “core” report, based on a contribution of 0.1 Now ISBA is seeking feedback on how much the contributions should be, when they should start and how they are collected.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

JULY 15, 2019

In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. Over the course of three months, she conducts almost 140 Google searches, along with countless video views, image views and dealer and manufacturer interactions.

Marketing 40

Marketing AutoMobile Brand Awareness Manufacturing 40

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. As a result, the brand receives a product manufactured by the technical requirements set before implementation. What do you need to know about advertising operations? Advertising operations: aspects and goals.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Lemonads

MARCH 15, 2021

Companies that want to advertise (or advertisers) have to figure out the exact products or services they want to promote, the locations they want to target, and many other variables. While all industries and advertisers are different, the main goal of most marketing campaigns is to either raise awareness or boost revenue.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. European digital advertising grew 30.5 IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem.

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Example: For GreenStride Shoes, the awareness campaign could feature a visually striking banner ad with the tagline “Step into a Greener Future.”

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Rappers are the new athletes when it comes to Nike advertising. 11 Companies That Are Doing Mobile Advertising Right in 2019. 11 Companies That Are Doing Mobile Advertising Right in 2019.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. Content marketing is the preferred strategy of smart marketers because it avoids the drawbacks of traditional, paid advertising : Which I’m sure you already know if you’re reading this, so let’s get to the point. Click here to download your free guide right now!

Marketing 106

Marketing SEO Banner Audience 106

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

AUGUST 30, 2024

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. The Trade Desk did not comment. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Ad Tech 52

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. Many people would say, ‘Why do you need that? You’re going through retailers already. How would that work?’

Marketing 69

Marketing Retail Conversion Ad Targeting 69