MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What role do advertising algorithms play? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? But what exactly makes programmatic so efficient?

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. B2B Performance Marketing Channels.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

FEBRUARY 13, 2025

Cost Efficiency With Performance-Based Spend With performance marketing, B2B advertisers only pay for measurable actions, such as clicks, leads, or conversionseliminating wasted spend. Here are a few of the top performance marketing channels that work best in the B2B space. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59