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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I Engaging with doctors at the point of care.

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Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. In general, there are two major ways that advertisers reach the wrong people. And if you get it wrong? You won’t see any results. Neighborhood. Zip/Postal code.

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.

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Creative Showcase: Johnson & Johnson

Digital Turbine

With education and awareness in mind, the mobile interstitial banner showed the brand new bottle for Johnson’s Baby. It operates through the following segments: Consumer, Pharmaceutical, and Medical Devices. Campaign Results. The compelling mobile creative had a total reach of 10.8

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

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Advertising to Baby Boomers: Tablets & The Magic of Muggles

Advertising to Baby Boomers

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. 28 August 2013. We Muggles already have this.