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IAB finalizes retail media networks standards for in-store

Martech

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Why we care. Processing.

Retail 104
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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. There is still some hope for gaming advertisers though.

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Native Video Advertising – What Brands Need to Know

Brid.tv

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Regardless of whether or not you’re able to close a sale right then and there, every single person attending that event can be considered a hot lead that you can follow up with later.

Pop-Up 101
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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

If you want to use native ads for your business, native advertising platforms can help. Marketing Technology News: Data Privacy Implications for Online Advertisers. Headquartered in New York with offices spread globally, Outbrain is one of the leading native advertising platforms to curate and publish content across various channels.

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Trade Bodies Answer Call to Define ‘Made for Advertising’

VideoWeek

A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).