Adweek

SEPTEMBER 12, 2024

This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.

Brand Awareness 331

Brand Awareness Advertising 331

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 91

Brand Awareness Marketing Advertising Media 91

AdExchanger

FEBRUARY 22, 2024

NASCAR's Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV). The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.

Brand Awareness 81

Brand Awareness Advertising 81

Adweek

DECEMBER 22, 2022

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions.

Impressions 279

Impressions Brand Awareness Advertising 279

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Brand Awareness 119

Brand Awareness Conversion MarTech Advertising 119

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

JUNE 30, 2022

When native video was combined with social video ads, the awareness climbed to 49%. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. Impact of native ads. Get the daily newsletter digital marketers rely on.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets.

Advertising 77

Advertising Media Conversion Audience 77

Digiday

OCTOBER 15, 2023

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand.

Brand Awareness 98

Brand Awareness Real Estate Marketing Media 98

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Video Advertising Strategies Video and its diverse formats remain a powerful tool for engaging younger audiences. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JULY 22, 2024

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1:

Retail 104

Retail Media Retargeting Brand Awareness 104

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Cookies 124

Cookies Non-Profit Audience GDPR 124

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Amazon might have an advantage of cash and streaming technology, but their advertising savvy doesn’t come into play.

Advertising 111

Advertising Brand Awareness Audience Impressions 111

Fuel Lines

SEPTEMBER 19, 2018

Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.” There’s a commonality among experts.

Agency 256

Agency Marketing Brand Awareness Audience 256

Single Grain

APRIL 3, 2023

Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present. In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy.

Media 98

Media Advertising Retargeting Brand Awareness 98

Ad Rants

SEPTEMBER 27, 2022

Unlike paid advertising, you don't have to spend a lot of money to create high-quality content. On the other hand, paid advertising is a pay-to-play model. It Increases Brand Awareness. If you want people to know about your startup, you need to increase your brand awareness.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Digital Remedy

OCTOBER 31, 2024

Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused. If your goal is to drive brand awareness, focus on KPIs like reach/frequency and brand impact to measure visibility. Lust: Expecting full-funnel results without a full-funnel strategy.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Ad Monsters

MARCH 3, 2025

But is ROAS really the be-all and end-all of advertising success? Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. At the end of the day, advertising is about connecting with people. Lets be real.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase.

Advertising 113

Advertising Ad network CPM Non-Profit 113

MNTN

DECEMBER 4, 2024

CTR Formula CTR = (Total Clicks / Total Impressions) x 100 An Example of How It’s Used Let’s say you’re running a programmatic advertising campaign for a new product. If users are already accustomed to your logo and brand name, they may view your display and search ads as more trustworthy and legitimate.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 129

Marketing CPL CPA Finance 129

PubMatic

DECEMBER 22, 2022

To that end, here are some ideas about what’s to come in new year – and era – of mobile advertising from Lashanne Phang, senior director of mobile at PubMatic. So how do advertisers, and platform service providers like us, efficiently facilitate that while at the same time respecting a user’s privacy?”. Privacy and Targeting.

Advertising 98

Advertising Brand Awareness Cookies Audience 98