Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 121

Brand Lift Marketing Brand Awareness Audience 121

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “That just becomes a cost each time they do it,” comments Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 105

Advertising Marketing Cookies Brand Lift 105

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

DECEMBER 7, 2022

Second, given the complexity of marketing today, advertisers are implementing ad technology that can accurately aggregate and interpret signals. When it comes to adequately evaluating a campaign’s full reach in a fragmented media environment, it’s crucial for a brand to get unified measurement across channels.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. The changes have sent advertisers scrambling to find new ways to reach consumers. The purpose for maintaining that test and learn budget is to ensure advertisers’ eggs aren’t all in one basket, diversifying media spend.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Digiday

NOVEMBER 14, 2022

The 2022 CTV/OTT survey conducted by Advertiser Perceptions found that advertisers are already shifting budgets toward CTV advertising. Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Audience-first Whether your product already has a niche market or your brand has broad appeal, and you’re interested in connecting with a subsegment, hyper-targeting begins with defining the target. What is hyper-precision targeting?

Audience 109

Audience Conversion Rate Machine Learning Brand Lift 109

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Advertisers can choose attributes for their target like company size, seniority and interests.

Brand Lift 82

Brand Lift Conversion Rate Retargeting Video Ads 82

illumin

DECEMBER 14, 2018

Advertising is hard. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. According to a recent study by AdWeek and GumGum , data suggests in two years that 77% of advertisers will use six-second ads.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 89

Brand Lift Brand Awareness Media Agency 89

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

Media 69

Media Advertising Cookies Impressions 69

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Those are the kind of seamless experiences advertisers should be going for—meeting consumers when and where they are engaged.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. What Is Performance TV Advertising? How Does Performance TV Differ From Traditional TV Advertising?

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Single Grain

NOVEMBER 15, 2019

Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. Plus, you're already going to pay for Facebook advertising.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

VideoWeek

OCTOBER 28, 2024

Data capabilities in CTV are moving video campaigns further down the funnel, says Thomas Stimpfig, Head of Video at PHD, but this does not mean advertisers should lose sight of the longer-term brand building that TV has always delivered. What’s your biggest bugbear when it comes to video and CTV advertising?

Viewability 64

Viewability Agency Ad Tech Audience 64

Martech Series

AUGUST 5, 2022

Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.

Marketing 81

Marketing Audience Media Entertainment 81

AdExchanger

SEPTEMBER 20, 2022

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Media 86

Media Brand Lift Brand Awareness Marketing 86

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. Twitch, the world’s leading live-streaming service, was nominated for Best In-House Content/Brand Studio.

Marketing 69

Marketing Entertainment Agency Audience 69

VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 106

Brand Lift Brand Awareness Audience Conversion 106