Martech

JUNE 30, 2022

This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Taboola, which sells content discovery and native advertising products, sponsored the study. Impact of native ads.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech Series

JANUARY 19, 2023

These results illustrate the strong promise of “Beyond the :30” ads, including enhancing brand awareness and promoting purchases. “In One of the most memorable formats for viewers is Watch Alongs, likely because the advertiser is offering the viewer added value to the show they are watching.”

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

MNTN

FEBRUARY 6, 2024

The options include but are not limited to: Social media platforms Email marketing Websites Print media Broadcasting media Networking events But among this increasingly diverse advertising arsenal, how do you understand which channels are actually driving conversions? Two words for you: marketing attribution.

Marketing 52

Marketing Conversion A/B Testing Control Group 52