Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Do you want to increase brand awareness? Drive traffic to your website?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Single Grain

APRIL 3, 2023

Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present. In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy.

Media 98

Media Advertising Retargeting Brand Awareness 98

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest. 2) Over 302 million people in the U.S.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Rants

FEBRUARY 6, 2024

Implement user-generated content campaigns, such as contests, challenges, or hashtags, to incentivize participation and increase brand awareness. Promote virtual events and webinars through email invitations, social media posts, and targeted advertising campaigns to drive registration and attendance.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

The Ad Tech Blog

JUNE 5, 2024

Understanding Augmented Reality (AR) Key Points Enhanced Engagement: AR advertising significantly increases consumer engagement by providing immersive and interactive experiences. Improved Recall: Studies show that AR experiences, due to their interactive nature, lead to better recall of product features and brand messages.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

OCTOBER 28, 2019

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. This highly targeted, refined approach to advertising is much more effective in generating quality leads that are more likely to convert. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Nearly two-thirds expect a moderate increase. Top five objectives. 1 priority among most (51%) for those surveyed.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

MNTN

MAY 5, 2023

Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made up 47% of all ad buys ). Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. Analyze Your Existing Sales Funnel It all starts with your existing sales funnel.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Improved Customer Journey Mapping A conversion funnel helps you understand how customers interact with your brand at each stage, from awareness to purchase. How Does a Conversion Funnel Work?

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

MNTN

MARCH 7, 2025

to 5% conversion rate from visits to sales is the right range to aim for. Increased Conversion Rates One of the most important benefits of a sales funnel is that by focusing more intently on techniques to target your clients and push them to the point of action and retention, you will increase your conversion rates.

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

Single Grain

SEPTEMBER 13, 2019

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. Replacing images with videos can increase your conversion rates by up to 12.62%.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Privacy changes are impacting online advertising. Keep in mind. Keep in mind.

SEO 115

SEO Conversion Rate ROI Conversion 115

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. Changing the registration process for purchasing your SaaS product can have a positive impact on your conversion rate. you might see a decrease in conversion rate.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

DECEMBER 8, 2023

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Increase conversion rates? If that sounds like a performance marketing channel, you’d be right.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Advertisers can choose attributes for their target like company size, seniority and interests.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. The key to nailing local TV advertising is understanding what works and, even more importantly, what doesn’t. What Is Local TV Advertising?

Advertising 52

Advertising Conversion Rate Impressions ROI 52