Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. However, they aren’t always relevant or helpful.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

The Ad Tech Blog

MAY 31, 2024

Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. What is Augmented Reality Advertising? Technology Growth: The adoption of AR technology is expected to reach 1.73

Education 130

Education Entertainment Fashion Retail 130

Martech Series

JANUARY 11, 2023

According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. By ensuring ads run on trusted publisher sites, brands can control the environments where ads run. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Digiday

DECEMBER 4, 2022

.” That’s why the brand is focused on offering non-alcoholic gin and tonics, old fashioneds and margaritas using its gin, bourbon and tequila. Focusing on education and working with bartenders makes sense to Rob Schwartz, chairman of TBWA/Chait/Day in New York.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

Single Grain

APRIL 24, 2025

Traditional forms of advertising are no longer engaging users. Brands can use immersive marketing to meet this demand. billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential. Results: Within the first week, over 4.5

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically. and Canada.

Ad Targeting 123

Ad Targeting Demand Side Platform Impressions Audience 123

Digiday

JULY 18, 2022

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention.

Brand Awareness 84

Brand Awareness Fashion Affiliates SEO 84

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

The Ad Tech Blog

JUNE 5, 2024

Understanding Augmented Reality (AR) Key Points Enhanced Engagement: AR advertising significantly increases consumer engagement by providing immersive and interactive experiences. Improved Recall: Studies show that AR experiences, due to their interactive nature, lead to better recall of product features and brand messages.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

PubMatic

JANUARY 15, 2024

Given the amount of consumer attention, it’s no surprise that mobile advertising is a critical element within the APAC marketing playbook. However, some aspects of mobile advertising are still not as well understood as others. By working with a trusted partner, advertisers and publishers alike can achieve better outcomes via PMPs.

Audience 102

Audience Brand Awareness Fashion Entertainment 102

Martech Series

OCTOBER 6, 2022

The world’s most advanced in-game advertising platform Anzu.io , and Lumen Research , an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising.

Viewability 87

Viewability Audience Entertainment GDPR 87

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Basis

JULY 5, 2023

Still, the semiconductor shortage isn’t the only development driving change in the industry—there are plenty of other trends for auto advertisers to keep up with. Finally, there are some new and exciting attribution capabilities that auto advertisers should be taking advantage of whenever they can.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Digiday

SEPTEMBER 20, 2022

It’s unclear how much of Grey Goose’s advertising budget is allocated to this campaign in the metaverse, as Azqueta would not share overall budget specifics. million so far this year on advertising efforts. Grey Goose’s US Open marketing strategy hinges on cementing a bond between the tournament and the brand.

Marketing 88

Marketing Brand Awareness Fashion Communications 88

Basis

AUGUST 14, 2023

It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Single Grain

JULY 23, 2019

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015. What’s not to love?

Fashion 93

Fashion Banner Audience Conversion Rate 93

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Video Ads 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Breaking Down the In-App Advertising Supply Chain So how does an ad actually end up in front of someone?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

APRIL 13, 2023

” Like a slew of other advertisers, including wellness brand Liquid I.V. “Until then, there’s great other avenues, especially for a forward-fashion brand like [Lilly Pulitzer], on Instagram and Instagram Reels, both a great area to focus your marketing spend,” he added. ”

Marketing 74

Marketing Brand Awareness Fashion Agency 74

Digiday

MAY 2, 2023

It is unclear how much of the NFL’s advertising budget is allocated to this year’s NFL Draft, as Trombetta declined to share overall budget specifics. According to Sensory Tower data, the NFL spent a little over $31 million in 2022 on advertising efforts, which included social media, desktop displays and digital out-of-home.

Real Estate 74

Real Estate Fashion Audience Banner 74

Single Grain

MAY 17, 2023

The world of luxury advertising is a fascinating and complex one that has evolved significantly over the years. Today, luxury brands invest heavily in advertising to reach high-net-worth individuals and build brand loyalty and prestige. The benefits of luxury ads are plentiful.

Fashion 52

Fashion Brand Awareness ROI Audience 52

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. Hemp products are legal if they have less than 0.3

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. As the continual digital transformation shapes advertising, clients are asking for different metrics to reflect trends ranging from immersive and social content to connected TV. ”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What does lead generation mean?

CPL 52

CPL Brand Awareness Banner Affiliates 52

Digiday

FEBRUARY 14, 2023

This fast-paced, snappy program details the fashion evolution of some of Gen Z’s favorite celebrities and their impact on the world, from Zendaya and Kim Kardashian to Jojo Siwa. The series combined PinkNews’ audiences’ love of fashion, celebrity and news content to create a premium viewing experience with viable sponsorship opportunities.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

AdvertiseMint

SEPTEMBER 17, 2023

Different Types of TikTok Ads TikTok offers advertisers different types of ads. These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. What Brands Can Advertise on TikTok?

Fashion 52

Fashion Video Ads Food Education 52

InMobi

MAY 2, 2019

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or service if you don’t know who you should be talking to. Don’t be limited by personas either.

Audience 40

Audience Advertising Brand Awareness Fashion 40