AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

Brand Lift 108

Brand Lift Brand Awareness Food Media 108

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events. Tools needed.

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Marketing Audience MarTech Brand Awareness 105

All About Advertising Law

FEBRUARY 27, 2014

And I’m sure the people at Jewel Food Stores know it. Jewel Food Stores was offered a free full-page ad in the magazine if it agreed to sell it in the 175-odd Jewel-Osco supermarkets it operated in the greater Chicago area. You don’t spit into the wind. You don’t pull the mask off that old Lone Ranger. I know it, too.

Food 72

Food Brand Awareness Advertising 72

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

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Brand Awareness ROI Click Through Rate Conversion 107

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

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Brand Awareness Food Video Ads Fashion 77

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

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Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JUNE 9, 2022

.” Earlier this year, Gemini used OOH advertising again to market a new credit card that rewarded users with crypto while collaborating with NFT artists for a broader campaign called “What’s The Best That Could Happen?”. Until recently, crypto brands were mostly preaching to the converted. Using OOH for more than brand awareness.

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Brand Awareness Marketing Ad Inventory Food 53

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Advertising Retargeting CPA Audience 98

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

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Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JUNE 13, 2019

The search function plays a big role, and with a shift in focus and high user standards, a lot of brands avoid the platform because they end up feeling stumped or intimidated. We’ve pretty much answered the question we asked in the title of this post already: Yes, Pinterest is absolutely a good platform to advertise on.

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Advertising Banner Audience SEO 96

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically. and Canada.

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Ad Targeting Demand Side Platform Impressions Audience 117

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

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Brand Lift Advertising Marketing Retargeting 69

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. As TikTok grows in popularity, the short-form video app is quickly becoming a staple in advertisers’ social spend. million followers.

Food 71

Food Brand Awareness Conversion Media 71

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 71

Media Marketing Food Geo targeting 71

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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Native Advertising Advertising Brand Awareness Banner 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Plan Your Brand Positioning. Pay-per-lead (PPL).

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Advertising CPA Marketing Brand Awareness 52

Digiday

DECEMBER 15, 2022

Spindrift is investing its marketing dollars in TikTok as part of its efforts to connect with consumers and increase brand recognition among the Gen Z cohort. Spindrift took a similar approach to Supergut and Chosen Foods over the last year, mainly focusing on organic growth on Instagram and Twitter. ”

Brand Awareness 74

Brand Awareness Food Audience Education 74

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. According to Pathmatics data, the brand spent a little over $4.5 million so far this year on advertising.

Food 69

Food Pop-Up Brand Awareness Conversion 69

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. This helps advertisers focus on the nuances of what worked well for consumers, said Patrick Egan, Disqo’s director of research and insights.

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Brand Lift Audience Food Impressions 73

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . Poppi soda brand , Covergirl , and of course Ocean Spray, have leveraged viral moments, cashing in on user attention.

Brand Awareness 69

Brand Awareness Food Media Communications 69

Digiday

SEPTEMBER 22, 2022

Obvi isn’t the only brand banking on TikTok. Brands like Studs jewelry , Silk foods and Viv period care have all increased efforts on the short-form video app. The biggest issue, Melwani said, is the volume of content needed to advertise on TikTok which can create creative and creator fatigue.

Brand Awareness 85

Brand Awareness Food Agency Media 85

Banner Flow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . Let’s look at seven of the best social media advertising examples out there. The Worst Social Media Advertising Examples.

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Media Advertising Audience Food 52

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Ad Monsters

APRIL 9, 2024

The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. But how do you measure business outcomes to OOH advertising? They look for opportunities near key retailers, like Whole Foods.

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Pop-Up Retail Audience Brand Awareness 105

Ad Beat

AUGUST 23, 2024

Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. Source: Adbeat Their ads mostly appear on recipes, rather than anything specifically alcohol-related.

Food 81

Food Brand Awareness Audience Video Ads 81

Digiday

NOVEMBER 27, 2022

million followers), Snackbandits (food creators with 1.6 Arm & Hammer chose influencers based on the organic family-related content they produce that aligns with the brand’s values, according to Xi Chen, associate marketing director for Arm & Hammer Laundry. .

Brand Awareness 69

Brand Awareness Food Entertainment Audience 69

Digiday

NOVEMBER 29, 2022

Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews. It’s a move that Keenan White, senior brand manager at the Kraft Heinz Company, said is meant to build up brand relevance and equity.

Pop-Up 71

Pop-Up Banner Brand Awareness Ad Inventory 71

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. QSR and Food Delivery Food delivery has seen a huge increase while QSR spending remains down. Key Takeaways: As restaurants were forced to close, QSR advertising budgets significantly reduced in April.

Food 52

Food Entertainment Brand Awareness Conversion 52

Digiday

FEBRUARY 15, 2023

In addition to the digital world, the dog food company created a crypto wallet feature to collect online donations. Mobile augmented reality advertising is set to take off in line with mobile ad spending hitting $195 million and mobile AR users hovering around 97 million in 2023, according to eMarketer predictions. “We

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Marketing Healthcare Brand Awareness Food 91

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

DECEMBER 12, 2022

During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. With that said, it is unclear how much of Modelo’s advertising budget is allocated to this campaign, as Gallagher declined to share overall budget specifics.

Brand Awareness 69

Brand Awareness Food Audience Marketing 69

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations.

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Cookies Geo targeting Real Estate GDPR 98

Banner Flow

DECEMBER 7, 2016

(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? If you would like to read our latest trends article click here.).

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Advertising Click Through Rate Social Advertising Communications 52

Digiday

JULY 7, 2022

“This is a clear endeavor to reframe the narrative around healthy food (and almonds). It is unclear how much of the non-profit’s advertising budget is allocated to the campaign as Fleischmann would not share overall budget specifics.

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