Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Dig deeper: Mar keting on LinkedIn : What you need to know 4.

Advertising 73

Advertising Media Conversion Audience 73

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech

JUNE 30, 2022

When native video was combined with social video ads, the awareness climbed to 49%. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. With industry estimates indicating that video advertising in the U.S.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Roku’s Advertising Slowdown Slows Even Further.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 83

Advertising Retail Pop-Up Media 83

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 88

Brand Awareness Marketing Advertising Media 88

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

OCTOBER 15, 2023

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand.

Brand Awareness 97

Brand Awareness Real Estate Marketing Media 97

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Social Media Targeting Capitalize on a high-volume, high-traffic channel to keep users engaged. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Fuel Lines

SEPTEMBER 19, 2018

Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.”

Agency 256

Agency Marketing Brand Awareness Audience 256

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. In the realm of advertising, television has also been a mainstay. Advantages Of TV Advertising. Consumers also interact with it more than they do with other media.

Advertising 99

Advertising Media Marketing Audience 99

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. The digital landscape, consumer behaviors, and media consumption habits are constantly evolving. Are you unknowingly committing one of these sins?

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Although Christmas advertisements are now a significant part of the holidays, businesses should reconsider how they can use field marketing to add a personal touch and connect with their customers. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

MNTN

JULY 25, 2022

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. Ultimately, Connected TV can be a powerful tool for reaching new audiences and driving performance, and it looks like advertisers are taking notice.

Advertising 98

Advertising Media Brand Awareness Audience 98

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 128

Marketing CPL CPA Finance 128

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

Media 92

Media Advertising Brand Awareness Entertainment 92

Ad Rants

SEPTEMBER 27, 2022

Who has the time to worry about creating blog posts, infographics, and social media updates? Unlike paid advertising, you don't have to spend a lot of money to create high-quality content. You can post it on your website, share it on social media, or even repurpose it into other formats like eBooks and infographics.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Amazon might have an advantage of cash and streaming technology, but their advertising savvy doesn’t come into play.

Advertising 111

Advertising Brand Awareness Audience Impressions 111

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. Digital, media and creative opps may be available as well. Under new leadership, media spend is expected to rise as well.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. There were more than 1.1

Media 122

Media Marketing Machine Learning MarTech 122

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events. Tools needed.

Marketing 105

Marketing Audience MarTech Brand Awareness 105

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Deciding what platforms and placements to spend the money on.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86