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Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record

Adweek

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

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This Interactive Ad Format Helped Stella & Chewy’s Reach Pet Parents

Adweek

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

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Native video tops social media in brand awareness study

Martech

When native video was combined with social video ads, the awareness climbed to 49%. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. With industry estimates indicating that video advertising in the U.S.

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Marketer Beware: Brand Awareness Beckons, But is There a Better Way to Advertise During a Downturn?

MNTN

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Roku’s Advertising Slowdown Slows Even Further.

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Why Cava’s bid for brand awareness means prioritizing streaming ads

Digiday

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

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In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

Digiday

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand.

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Top 8 Benefits of Social Media Advertising

Single Grain

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

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