VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. in order to drive someone to make a purchase at a physical location.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

InMobi

JULY 8, 2021

With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. At this stage, all advertisers running in-app campaigns need to deal with these changes. Prior to iOS 14.5,

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98