Advertising Brand Lift Electronics 
Ad Monsters
DECEMBER 13, 2022
For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” . .
Martech Series
AUGUST 5, 2022
Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
AUGUST 26, 2022
” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. Last month the French authority expressed misgivings over the impact the proposed merger would have on TV advertising, as the combined entity would control approximately 75 percent of the market. Meta reached a $37.5
VideoWeek
JULY 12, 2024
The Week in Tech Origin to Go Live “This Summer” Says New ISBA President Pete Markey Origin, the cross-media measurement initiative led by ISBA, will go live this summer with 35 members of the UK advertising trade body on board. ISBA launched Origin in 2019 with the aim of delivering on advertisers’ ‘North Star’ for cross-media measurement.
VideoWeek
AUGUST 25, 2023
Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “But But then they’re doing their own thing and pushing that down in the marketplace.”
Expert insights. Personalized for you.
101 
Let's personalize your content