Advertising Brand Lift GDPR 
illumin
MAY 28, 2024
Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.
Automatad Inc.
MARCH 23, 2022
Vox EU examines how GDPR has affected global businesses. The Financial Times invests heavily in brand lift measurement. Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Related Read: Checklist for GDPR Compliance for Publishers.
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Martech Series
AUGUST 3, 2022
Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.
VideoWeek
AUGUST 26, 2022
” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. Last month the French authority expressed misgivings over the impact the proposed merger would have on TV advertising, as the combined entity would control approximately 75 percent of the market. Meta reached a $37.5
VideoWeek
JULY 12, 2024
The Week in Tech Origin to Go Live “This Summer” Says New ISBA President Pete Markey Origin, the cross-media measurement initiative led by ISBA, will go live this summer with 35 members of the UK advertising trade body on board. ISBA launched Origin in 2019 with the aim of delivering on advertisers’ ‘North Star’ for cross-media measurement.
VideoWeek
AUGUST 25, 2023
Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “But But then they’re doing their own thing and pushing that down in the marketplace.”
VideoWeek
AUGUST 30, 2024
The Trade Desk CEO Jeff Green said at the time: “The Trade Desk is not entering the supply side of digital advertising, and will not provide supply side services”. For fashion brand Gap however, the reverse is true. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration.
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