Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. OK, great,” some healthcare marketers might say. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement. “Not

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries. The campaign also led to 2.7

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

VideoWeek

AUGUST 30, 2024

The Trade Desk CEO Jeff Green said at the time: “The Trade Desk is not entering the supply side of digital advertising, and will not provide supply side services”. For fashion brand Gap however, the reverse is true. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration.

Retail 52

Retail Media Non-Profit Healthcare 52