The Ad Tech Blog

JUNE 15, 2024

Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs.

Viewability 101

Viewability Advertising Impressions Cookies 101

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

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Brand Lift Finance MarTech Impressions 40

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Ad Monsters

DECEMBER 7, 2023

It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Advertisers Use Too Many SSPs, Which Makes Accountability Difficult The average advertiser uses 19 SSPs, while some use as many as 53.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

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Advertising Pop-Up Impressions Demand Side Platform 98

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In addition to in-app ads, which are available nationwide, Lyft Media offers other digital and out-of-home opportunities to advertisers.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

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Ad Exchange Machine Learning Brand Lift Impressions 86

VideoWeek

MARCH 31, 2025

Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing in CTV. Can we run brand lift or conversion studies? Can we track impression to purchase? We really value advanced measurement.

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Agency Brand Lift Ad Server Audience 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The senior auditor commends the business for its accomplishment and was impressed by the management’s determination to lead in enhancing security for international expansion. CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Audience-first Whether your product already has a niche market or your brand has broad appeal, and you’re interested in connecting with a subsegment, hyper-targeting begins with defining the target. What is hyper-precision targeting?

Audience 116

Audience Conversion Rate Machine Learning Brand Lift 116

Digiday

FEBRUARY 7, 2023

More Than That with Gia Peppers kicked off season three last week, backed by several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard. We are very purposeful in terms of which episodes that our brands want to go into,” he said.

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Advertising Brand Lift Conversion Agency 71

Digiday

DECEMBER 7, 2022

Second, given the complexity of marketing today, advertisers are implementing ad technology that can accurately aggregate and interpret signals. As an example of this idea in action, Thatte described a brand-building campaign across linear TV and Fire TV, part of the connected TV offering from Amazon Ads.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

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Media Advertising Cookies Impressions 68

InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. in order to drive someone to make a purchase at a physical location.

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Advertising Demand Side Platform Brand Lift Control Group 52

Martech Series

DECEMBER 19, 2022

TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. The first being TripleLift’s acquisition of 1plusX, a global first-party data activation platform for publishers and advertisers. The Native Leader. from 2021. Continued Innovation in Connected TV.

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Native Advertising Brand Lift Audience Advertising 92

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

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Brand Lift Brand Awareness Media Agency 85

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Impression tracking is available through a few mobile attribution & analytics providers.

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Click Through Rate Impressions Ad network Brand Lift 52

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. in-game advertising vs in-app mobile advertising)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For brands, it will forever be about the consumer journey,” said Jay Wolff, Chief Revenue Officer at KERV. Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

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Advertising Pop-Up Display Advertising Native Advertising 52

Martech Series

FEBRUARY 2, 2023

He says: “Attention is the most valuable metric in the rapidly changing world of digital advertising. The most exciting plan for my new role is helping advertisers understand how consumers truly ‘see’ ads, creating a foundation for the economics behind the attention economy.”

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Surfacing consumer insights into broader product and brand strategy can extend the value of CDPs beyond direct first-party audience activations. On top of that, many of the media measurement approaches (e.g.,

ROI 102

ROI Control Group Audience Cookies 102

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. What Is Performance TV Advertising? How Does Performance TV Differ From Traditional TV Advertising?

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Brand Lift Conversion Machine Learning Conversion Rate 52

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

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Demand Side Platform Brand Lift CPM Agency 52

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. Working with French luxury goods conglomerate Cartier International, the brands launched a ‘Set For You’ marketing program to encourage customers to purchase and design their diamond rings. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Agency Audience 69

Single Grain

APRIL 28, 2022

Sometimes called “push marketing,” direct response advertising is a form of promotion which involves presenting a target customer with an offer to convince them to buy something fast. Display ads and PPC: Agencies offering direct response marketing can help you to build pay-per-click advertisements for Google and similar search engines.

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Agency ROI Audience SEO 59

Ad Monsters

JANUARY 24, 2025

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. TikToks growing dominance, evidenced by $4.8

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Ad Tech Brand Lift Audience Advertising 119