Advertising, Brand Lift and MarTech

How to balance ROAS, brand safety and suitability in social media advertising

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Media

Media Advertising Conversion Rate Machine Learning

IAB finalizes retail media networks standards for in-store

Martech

DECEMBER 5, 2024

Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Retailers’ customer data is the key value for RMN advertisers. A third option is in-store, a form of advertising that’s been around for decades.

Retail

Retail Media Pop-Up Brand Lift

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

Martech Series

JULY 29, 2022

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. Media fragmentation has made it more challenging than ever to accurately measure advertising impact across all publishers and channels.

Brand Lift

Brand Lift Media ROI MarTech

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift

Brand Lift Brand Awareness Impressions Finance

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift

Brand Lift Advertising Marketing Viewability

How to measure the impact of brand marketing

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift

Brand Lift Marketing Brand Awareness Audience

MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village

Martech Series

JANUARY 5, 2023

Linda Shea, Executive Vice President Business Advisory Services at Big Village highlights some of the major trends that will dominate online advertising in 2023: __. Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. As technology continues to evolve, so has online advertising.

MarTech

MarTech Brand Lift Cookies ROI

New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising

Native Advertising Brand Lift Advertising Finance

Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Brand Lift

Brand Lift Finance MarTech Impressions

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising

Advertising Brand Awareness Brand Lift Impressions

DTC marketers planning to up CTV/OTT spend this year

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. All of this has spurred DTC advertisers to dip into CTV/OTT. First-time advertisers. Get MarTech!

Marketing

Marketing Brand Lift Retail MarTech

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift

Brand Lift ROI Agency MarTech

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Lift

Brand Lift ROI MarTech Conversion

Teads Partners With Lumen Research To Offer Attention Measurement To Clients Globally

Martech Series

JUNE 23, 2022

This represents a huge step forward for the industry, and we’ll continue to work with all of our publisher, agency and advertiser partners to guide them on how to work with this new metric and align it to their business goals.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Brand Lift

Brand Lift MarTech Communications Media

Bundlr Licenses Credder’s Content Credibility Database To Ensure High-Quality Content For Its Community

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Chase Palmieri, CEO of Credder Inc.

Brand Lift

Brand Lift MarTech Advertising Media

Kuaishou Secures ISO27001 and ISO27701 Certification for Privacy and Security

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift

Brand Lift Communications MarTech Media

YouAttest Launches Enterprise Edition of Identity Governance Solution

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This release, now in general availability, meets both of these criteria.”.

Brand Lift

Brand Lift Healthcare MarTech Marketing

Lyft introduces in-app ads as part of an expanded rider experience

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In addition to in-app ads, which are available nationwide, Lyft Media offers other digital and out-of-home opportunities to advertisers.

Machine Learning

Machine Learning Brand Lift Real Estate eCommerce

Aki Technologies Honored as Gold Stevie Award Winner in 2022 American Business Awards

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift

Brand Lift MarTech Conversion Marketing

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights and Thought Leadership

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising.

Brand Lift

Brand Lift Food ROI MarTech

LinkedIn introduces CTV ads for B2B campaigns

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Since only 5% of buyers are in market for a new purchase at any given time, it’s important for B2B marketers to consistently engage with their audiences to ensure their brand is memorable when it’s time to buy.

Brand Lift

Brand Lift Conversion Rate Retargeting Video Ads

MergeRity Acquired ISO 27001 ISMS Certification

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. “Receiving certification is quite meaningful.”— CEO Bae-young Myung.

Brand Lift

Brand Lift Impressions MarTech Marketing

Marketing Technology Highlights of The Week: Featuring Seedtag, RollWorks, Wix, Widen and more!

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce

eCommerce Marketing Brand Lift ROI

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange

Ad Exchange Machine Learning Brand Lift Impressions

Amdocs’ Vubiquity Expands Content Services Agreement with Oi

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift

Brand Lift Communications Entertainment MarTech

Lytics Launches Private Instance and Private Cloud on Google Cloud

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare

Healthcare Brand Lift GDPR Finance

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

Martech Series

NOVEMBER 30, 2022

GumGum , a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.

Brand Lift

Brand Lift MarTech Mobile Ads ROI

How the gaming universe is preparing marketers for the metaverse

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. Programmatic gaming ads in the metaverse. “In-game Processing.Please wait.

Marketing

Marketing Brand Lift Audience Media

Stream High-Quality, Immersive, GPU-Powered 3D Experiences On Demand With PureWeb and CoreWeave

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift

Brand Lift MarTech Marketing Media

DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media

Media Brand Lift SEO MarTech

How to build a hyper-precise audience-first ad campaign

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Audience-first Whether your product already has a niche market or your brand has broad appeal, and you’re interested in connecting with a subsegment, hyper-targeting begins with defining the target. What is hyper-precision targeting?

Audience

Audience Conversion Rate Machine Learning Brand Lift

TripleLift Accelerates Omnichannel Ambitions & Global Expansion in 2022

Martech Series

DECEMBER 19, 2022

TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. The first being TripleLift’s acquisition of 1plusX, a global first-party data activation platform for publishers and advertisers. The Native Leader. ‘Media+Data’ Solutions for The Industry.

Native Advertising

Native Advertising Brand Lift Audience Advertising

Brady Corporation Appoints Olivier Bojarski as President of its Identification Solutions Business

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Manufacturing

Manufacturing Brand Lift Electronics MarTech

2024 B2B trends: 6 key areas for marketing success

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. In your inbox.

Marketing

Marketing Brand Lift Conversion Rate Audience

Mimecast: How New SEC Guidelines Could Shape Email Security

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Data Loss Prevention. Response Practices.

Brand Lift

Brand Lift Communications MarTech Marketing

Cumulus Media Pioneers Data-Driven Targeting Via Swoop for Broadcast Radio Pharmaceutical Brand Campaigns

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement. “Not

Pharmaceuticals

Pharmaceuticals Healthcare Media Brand Lift

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It helps you do more with your advertising dollars and increase efficiency by reallocating spend to the most effective channels. marketing attribution ).

Marketing

Marketing CPL Machine Learning CPC

How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets

Martech Series

OCTOBER 26, 2022

First things first: despite consumers worldwide watching their wallets, brands must continue efforts to stay top of mind. An old adage rings true: “when times are good, advertise; when times are bad, advertise.” A brand’s AI program is key to keeping up with changing consumer behavior.

Marketing

Marketing Audience A/B Testing Non-Profit

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. in-game advertising vs in-app mobile advertising)?

Advertising

Advertising Viewability Banner Brand Lift

Kaspersky Announces Early Access to Reimagined Consumer Product Portfolio

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Introducing the new Kaspersky offerings: from standard to premium.

Brand Lift

Brand Lift Education MarTech Conversion

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He says: “Attention is the most valuable metric in the rapidly changing world of digital advertising.

Marketing

Marketing Machine Learning Brand Lift MarTech

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Surfacing consumer insights into broader product and brand strategy can extend the value of CDPs beyond direct first-party audience activations. Get MarTech! On top of that, many of the media measurement approaches (e.g.,

ROI

ROI Control Group Audience Cookies

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. But it’s not just for big brands. Hypetap Pty Ltd (Australia).

Marketing

Marketing Audience Media Entertainment

Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertising

Advertising GDPR Clickbait Machine Learning

How to balance ROAS, brand safety and suitability in social media advertising

IAB finalizes retail media networks standards for in-store

Trending Sources

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

How to measure the impact of brand marketing

MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village

New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

DTC marketers planning to up CTV/OTT spend this year

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Teads Partners With Lumen Research To Offer Attention Measurement To Clients Globally

Bundlr Licenses Credder’s Content Credibility Database To Ensure High-Quality Content For Its Community

Kuaishou Secures ISO27001 and ISO27701 Certification for Privacy and Security

YouAttest Launches Enterprise Edition of Identity Governance Solution

Lyft introduces in-app ads as part of an expanded rider experience

Aki Technologies Honored as Gold Stevie Award Winner in 2022 American Business Awards

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights and Thought Leadership

LinkedIn introduces CTV ads for B2B campaigns

MergeRity Acquired ISO 27001 ISMS Certification

Marketing Technology Highlights of The Week: Featuring Seedtag, RollWorks, Wix, Widen and more!

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Amdocs’ Vubiquity Expands Content Services Agreement with Oi

Lytics Launches Private Instance and Private Cloud on Google Cloud

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

How the gaming universe is preparing marketers for the metaverse

Stream High-Quality, Immersive, GPU-Powered 3D Experiences On Demand With PureWeb and CoreWeave

DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns

How to build a hyper-precise audience-first ad campaign

TripleLift Accelerates Omnichannel Ambitions & Global Expansion in 2022

Brady Corporation Appoints Olivier Bojarski as President of its Identification Solutions Business

2024 B2B trends: 6 key areas for marketing success

Mimecast: How New SEC Guidelines Could Shape Email Security

Cumulus Media Pioneers Data-Driven Targeting Via Swoop for Broadcast Radio Pharmaceutical Brand Campaigns

Marketing analytics: What it is and why marketers should care

How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Kaspersky Announces Early Access to Reimagined Consumer Product Portfolio

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

How CPGs can realize the value of first-party data with a CDP

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

Privacy plus personalization: The new frontier of digital advertising

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