Advertising Brand Lift MarTech 
Martech
SEPTEMBER 27, 2024
ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.
Martech
DECEMBER 5, 2024
Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Retailers’ customer data is the key value for RMN advertisers. A third option is in-store, a form of advertising that’s been around for decades.
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Martech Series
JULY 29, 2022
Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. Media fragmentation has made it more challenging than ever to accurately measure advertising impact across all publishers and channels.
Martech Series
JULY 18, 2022
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.
Martech
APRIL 3, 2025
Many marketers realize that short-term gains have come at the expense of long-term brand building. As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. Processing.
Martech Series
JUNE 16, 2022
Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.
Martech
APRIL 1, 2024
Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,
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