Advertising Brand Lift Mobile Ads 
Martech Series
NOVEMBER 30, 2022
GumGum , a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.
InMobi
NOVEMBER 18, 2020
For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising. For one, 62% of Americans said they will be browsing and buying through mobile this holiday season.
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InMobi
OCTOBER 21, 2015
While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. There are several reasons why advertisers should be leveraging view-through attribution.
Clearcode
MARCH 2, 2023
The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. How does the ad-serving process work for in-game ads?
Single Grain
NOVEMBER 15, 2019
Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. Sure, you might not need billions of people to view your video advertisements. It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising.
Digiday
DECEMBER 11, 2022
While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.
Digiday
DECEMBER 11, 2022
While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Who do you see as your competitive set? Antoinette Siu.
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