Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52