Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. For instance, when iOS 14.5 Email: Business email address Sign me up!

Media 122

Media Advertising Conversion Rate Machine Learning 122

Basis

JANUARY 17, 2024

While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.) Want to look into the cookieless future? Sign up for the Basis Scout newsletter

Social Advertising 98

Social Advertising Advertising Cookies Brand Lift 98

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. Does advertising on Reddit makes sense for all brands?

Advertising 92

Advertising Audience A/B Testing Brand Lift 92