Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For brands, it will forever be about the consumer journey,” said Jay Wolff, Chief Revenue Officer at KERV. Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. How does the ad-serving process work for in-game ads?

Advertising 52

Advertising Viewability Banner Brand Lift 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

VideoWeek

AUGUST 26, 2022

” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Google Faces Scrutiny Over Advertising Emails.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Digiday

OCTOBER 20, 2022

“Brands can seek out these certifications and adjust aspects of their product life cycle to meet the expectations of sustainably-minded customers.”. As consumers conduct their research, companies can be proactive by sharing their sustainability efforts in their brand messaging and advertising. In the U.S., and the U.S.,

Education 69

Education Brand Lift Shipping Communications 69

VideoWeek

NOVEMBER 24, 2023

Reporting campaign delivery against all the major trading audiences is a big step forward, providing advertisers and agencies with even greater accountability for their investment in advertising on linear and VOD services,” said Barb chief executive Justin Sampson. A similar gap exists in digital video too.

Audience 52

Audience Video Ads Media Agency 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

illumin

DECEMBER 14, 2018

Advertising is hard. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

VideoWeek

DECEMBER 13, 2024

The UK broadcaster said it will sell ads around both the ITV and ITV Studios channels on YouTube, which will be managed by ITV Studios new digital content label, Zoo 55. Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. On the other hand, branding campaigns may see better engagement with visually rich video ads that tell a story, convey the brand’s values or use humor to create a memorable experience.

Audience 122

Audience Brand Lift Banner Video Ads 122

VideoWeek

JANUARY 10, 2025

Bauer Media Buys Clear Channel’s Europe-North OOH Business for $625 Million European media group Bauer Media, which owns a host of major magazine titles and radio stations, this week announced it has agreed a deal with out-of-home (OOH) advertising business Clear Channel Outdoor to acquire its Europe-North business for $625 million.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52