The Ad Tech Blog

JUNE 15, 2024

Understanding Emotional Advertising and Neural Pathways Key Points Emotional advertising can significantly influence consumer behavior by creating strong neural connections. Neural pathways formed through emotional advertising can lead to long-term brand loyalty.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising.

A/B Testing 88

A/B Testing Click Through Rate Cookies Communications 88

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages. Paid advertising is affordable, its returns are virtually instantaneous, and it offers excellent targeting.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. However, be mindful of tone and context.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

The Ad Tech Blog

JULY 8, 2024

Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. This process is often subconscious and can occur through various forms of communication, including facial expressions, voice tones, and body language.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

MNTN

MARCH 13, 2025

When planning these advertisements,prioritize authority and quality. Step 4: Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable. The fewer clicks to purchase, the more likely a potential customer is to convert.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

MNTN

MARCH 10, 2025

Create a Post-Purchase Sequence A post-purchase sequence (or flow) involves the emails and communication you engage in with your customers after theyve made a purchase. When they do open them, are they reading them all the way through? You may be sending too many communications, which can border on spam.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

JUNE 24, 2024

In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents. The company plans to leverage Persado’s AI for direct marketing in personal banking, home lending, wealth management and digital advertising, reaching millions with personalized messaging.

Marketing 117

Marketing Click Through Rate Impressions MarTech 117

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Marketing 133

Marketing Audience Click Through Rate Conversion 133

InMobi

OCTOBER 3, 2016

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. In this article, we’ll talk about the benefits of online advertising and how it can help your business grow in the digital age. That’s online advertising doing its work.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Fuel Lines

AUGUST 9, 2018

“Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! A step-by-step process that’s been developed having worked with over 300 advertising, digital, media and PR agencies. New business has been a problem historically for agencies.

Agency 113

Agency Marketing Click Through Rate ROI 113

Spoton Digital Media

AUGUST 21, 2024

An election always takes over large chunks of advertising space and attention spans, but its reach is even wider during a presidential election year. According to Axios , advertising spending on political campaigns this year is expected to be close to $16 billion.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Martech Series

FEBRUARY 2, 2023

As a result, you may interact and communicate with customers in a suitable manner. This data consists of details about how customers use your website, how they communicate with you through customer care and social media, and other things. It can be acquired both offline and online.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

InMobi

SEPTEMBER 7, 2016

Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. But what does this mean for performance advertisers? Video is emerging as the preferred medium for advertisers because of genuine demand from users.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Lemonads

SEPTEMBER 6, 2020

We’ve all experienced push notifications on our phones but what exactly is the difference with push advertising? What is push advertising? Push ads/push traffic/push notification advertising is essentially 3 different expressions to talk about the same concept. Technology moves fast and mobile technology even more so.

Advertising 52

Advertising Affiliates Click Through Rate Pop-Up 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Breaking Down the In-App Advertising Supply Chain So how does an ad actually end up in front of someone?

Advertising 52

Advertising Ad network Ad Ops Banner 52

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. The key to nailing local TV advertising is understanding what works and, even more importantly, what doesn’t. What Is Local TV Advertising?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. The key to nailing local TV advertising is understanding what works and, even more importantly, what doesn’t. What Is Local TV Advertising?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

Martech Series

JANUARY 30, 2023

A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. In the realm of B2B programmatic advertising, the implementation of VAST tags can serve as a catalyst for campaign success. But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

JULY 19, 2019

Basic communication. 3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Product recommendations. Content creation. Email personalization.

Marketing 111

Marketing SEO Machine Learning Banner 111

Banner Flow

DECEMBER 7, 2016

(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm?

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

InMobi

NOVEMBER 30, 2021

In these situations, a static advertisement just isn’t going to cut through the clutter. In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x higher than display. The right video not only captures shopper attention but provides product education and purchase inspiration.

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

Advertising 52

Advertising Click Through Rate Audience Agency 52

Digiday

MARCH 29, 2023

BuzzFeed’s Creator Score is determined primarily through audience engagement metrics like click-through rates and video completion rates, which are set against the company’s ad accounts versus organic pages. In that case, the Creator Score tool could help BuzzFeed close the deal with advertisers.

Click Through Rate 74

Click Through Rate Brand Lift Audience Media 74

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Multichannel advertising. Why Adwisely? Easy to set up.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

AdvertiseMint

OCTOBER 20, 2023

Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. Over 80% of internet users use smartphones.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75