AdExchanger

SEPTEMBER 16, 2022

MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. The post Stop Wasting Your Ad Spend On Made-For-Advertising Publishers appeared first on AdExchanger.

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Clickbait Pop-Up Advertising Impressions 110

VideoWeek

SEPTEMBER 26, 2023

A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).

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Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. What Is a Made-For-Advertising Website?

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Ad Monsters

DECEMBER 5, 2022

Writes TAG, “The digital advertising industry has long acknowledged that the fight against fraud requires a concerted effort, with all market participants working together to ensure traffic quality and brand safety.” He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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Clickbait Ad Exchange Education Pop-Up 98

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

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Clickbait Advertising Pop-Up Audience 52

Single Grain

OCTOBER 1, 2020

clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). You don’t need five paragraphs of build-up. sign up for your e-mail list (give them a compelling reason to do so).

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SEO Pop-Up A/B Testing Click Through Rate 111

Lemonads

SEPTEMBER 25, 2020

Advertisers have many ways of growing their traffic. Advertisers explore various marketing channels to grow and engage their traffic. They also don’t require any app building, therefore, allow advertisers to save a lot of money. If they don’t then the pop-up disappears and that’s it. Don’t use Clickbait.

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Pop-Up CPC Clickbait A/B Testing 52