Advertising Clickbait Video Ads 
VideoWeek
SEPTEMBER 26, 2023
A consortium of trade groups has published a definition of ‘Made for Advertising’ (MFA) websites, bringing a standardised set of characteristics to a contentious topic in the industry. The consortium includes the ANA, the 4A’s, the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA).
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
AUGUST 24, 2023
On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”
InMobi
NOVEMBER 14, 2023
Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site. As an advertiser, it is critical that you balance cost with quality.
Digiday
FEBRUARY 2, 2023
” The same day that OpenAI announced its pilot subscription plan, content recommendation company Taboola announced a new beta test with ChatGPT for advertisers to generate campaigns informed by past ad performance data from past campaigns with Taboola. Ad agencies are also building out their own platforms powered by OpenAI.
AdvertiseMint
JULY 2, 2023
Are you interested in using TikTok for advertising? In this blog post, we’ll discuss TikTok’s appeal to legitimate and malicious advertisers. Read on as we cover the following: What Are TikTok Ads? Different Types of TikTok Advertising TikTok Ad specs How Much Do TikTok Ads Cost?
Single Grain
SEPTEMBER 30, 2019
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.
Expert insights. Personalized for you.
81 
Let's personalize your content