Adweek

MARCH 17, 2025

Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience.

Audience 217

Audience Communications Advertising 217

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertising 105

Advertising Audience Education Communications 105

Adweek

JANUARY 23, 2023

Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure.

Advertising 299

Advertising Communications 299

Adweek

FEBRUARY 13, 2023

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.

Communications 347

Communications Advertising 347

AdExchanger

SEPTEMBER 25, 2024

Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways. But when seemingly everything is powered by AI, how can you […] The post Actionable AI: How Advertisers Can Harness The Power Of Performance, Creativity And Communication appeared first on AdExchanger.

Communications 102

Communications Advertising Ad Tech 102

Adweek

SEPTEMBER 2, 2022

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications.

Communications 348

Communications Advertising Marketing 348

Adweek

JULY 11, 2022

Beginning with building websites back in the '90s, then starting her own agency, Chautauqua Communications, in. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail.

Communications 246

Communications Advertising Conversion Agency 246

Adweek

JUNE 14, 2023

And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.

Communications 351

Communications Advertising Marketing 351

Adweek

SEPTEMBER 28, 2022

For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago.

Communications 246

Communications Advertising Marketing 246

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Retargeting 126

Retargeting Ad Targeting Manufacturing Communications 126

Adweek

OCTOBER 10, 2024

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.

Agency 291

Agency Communications Advertising Marketing 291

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively.

Advertising 196

Advertising Audience Communications Marketing 196

Adweek

JANUARY 8, 2024

2 for advertising, marketing and communications industry professionals who were born on. National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity.

Communications 306

Communications Advertising Marketing 306

Adweek

OCTOBER 4, 2024

The communication said Toyota would refocus. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments.

Communications 359

Communications Advertising 359

Adweek

JUNE 22, 2023

CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree.

Agency 300

Agency Marketing Communications Advertising 300

Adweek

DECEMBER 5, 2023

Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan.

Communications 279

Communications Agency Media Advertising 279

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Ad Targeting 114

Ad Targeting Communications Audience MarTech 114

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketing 118

Marketing Communications MarTech eCommerce 118

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech 123

MarTech Communications SEO Conversion 123

Adweek

FEBRUARY 11, 2025

Today, host Jenny Rooney speaks with Maggie Schmerin, chief advertising officer at United Airlines, who brings eight years of experience at the airline and a background in PR and digital communications from Edelman. Welcome to this episode of the Marketing Vanguard podcast.

Communications 241

Communications Conversion Marketing Advertising 241

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Adweek

SEPTEMBER 5, 2022

No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign "Look Good, Lift Ugly" as it seeks a new social media lead.

Communications 265

Communications Media Advertising Marketing 265

Adweek

NOVEMBER 4, 2022

Can't we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business.

Communications 265

Communications Advertising Marketing 265

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

Marketing 133

Marketing Communications Audience Entertainment 133

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Adweek

SEPTEMBER 12, 2022

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. It's just that polluters have shaped the dominant narrative.

Public Relations 246

Public Relations Communications Advertising 246

Adweek

DECEMBER 21, 2023

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other.

Communications 322

Communications Agency Advertising 322

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 116

MarTech Food Machine Learning SEO 116

Adweek

OCTOBER 18, 2022

The long-running merger acquisition deal around advertising group M&C Saatchi by Next 15 Communications has received regulatory approval in the U.K., and Australia.

Communications 245

Communications Advertising 245

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Martech

FEBRUARY 18, 2025

Ethical marketing starts with clear communication. The era of aggressive, overly targeted advertising is fading, replaced by an approach rooted in personalization, ethics and innovation. The post How un-marketing builds trust in a world of invasive advertising appeared first on MarTech. Email: Business email address Sign me up!

Marketing 75

Marketing Advertising Non-Profit Audience 75

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Shipping 109

Shipping Communications Cookies Media 109

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

MarTech 114

MarTech Machine Learning Conversion Rate Conversion 114

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 301

Retail Ad Tech Communications Media 301