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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Website personalization: Talk about the arrival of one-to-one marketing communications. A new secret weapon for lead qualification, too.

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Award-Winning Analyst to Discuss How Data-Driven, Customer-Centric Messaging Can Generate Higher Volumes of Qualified Leads for B2B Marketers

Martech Series

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Using technographic data, content syndication, and display advertising to drive qualified leads. ” #B2Bdata #B2BLeadGen. Developing and delivering relevant, customer-centric messaging. Live Q&A.

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Salary and Career: Kristin Carey on the benefits of doing some of everything

Martech

So, we started adding syndication display advertising, email nurture as an all-in-one solution, and then intent data and predictive analytics. Did some damage control with the digital communications companu and I think their CEO had to apologize. Get MarTech! I was there for 16 years and ran global sales for a while.

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Lending Tree’s new marketing chief says customer experience is king

Martech

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?

Finance 107
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Does your organization need a digital asset management platform?

Martech

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can we successfully integrate a digital asset management system with our existing martech systems?

MarTech 106
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Does your organization need a call analytics platform?

Martech

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home. Click here to download!

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The B2B CEO’s social media checklist

Martech

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Corporate communication for community outreach, diversity initiatives and causes the organization supports. Get MarTech!

Media 82