Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. Third-party cookies are unique because they allow the sites to track users beyond the property.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

JUNE 1, 2022

Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022. It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. Meanwhile, rest assured that first-party cookies will still work.

Marketing 125

Marketing Cookies Geo targeting First-Party Cookies 125

Martech

MARCH 1, 2024

The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. Third-party cookies have been a common currency marketers could rely on, but that’s changing.

Cookies 123

Cookies First-Party Cookies GDPR Pop-Up 123

Martech

NOVEMBER 3, 2021

Your budget stakeholders might not understand the benefits of investing in SEO, so here are a few helpful points to communicate up. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. Privacy changes are impacting online advertising.

SEO 118

SEO Conversion Rate ROI Conversion 118