Martech Series

NOVEMBER 18, 2022

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Machine Learning 85

Machine Learning Entertainment Communications MarTech 85

Martech Series

JUNE 22, 2022

Merton is tasked with overseeing the business development pipeline and new customer engagements as well as making sure the “voice of the customer” is communicated to the product and engineering teams. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Marketing 114

Marketing Machine Learning Audience Communications 114

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning?

Machine Learning 93

Machine Learning GDPR Search Advertising MarTech 93

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication.

Conversion 125

Conversion Machine Learning Communications Call for Action 125

Martech Series

JUNE 6, 2022

The first of its kind event will bring together some of the world’s largest brands and agencies to discuss how AI and machine learning are helping brand marketers target their consumers more effectively. Mr. Howe added, “using a consumer’s identity and data to target advertising is on an irreversible path towards extinction.

A/B Testing 70

A/B Testing Machine Learning Marketing MarTech 70

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Get MarTech! The post How marketers can mitigate bias in generative AI appeared first on MarTech. In your inbox.

Marketing 110

Marketing Machine Learning MarTech Education 110

Martech Series

JUNE 16, 2022

Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

OCTOBER 14, 2021

Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data. Click here to download!

Machine Learning 109

Machine Learning Marketing Demand Side Platform Display Advertising 109

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home. Click here to download!

Machine Learning 98

Machine Learning Display Advertising MarTech SEO 98

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies.

Conversion Rate 120

Conversion Rate Cookies A/B Testing ROI 120

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! “But before that, go for the golden milestones.”.

MarTech 122

MarTech Machine Learning Communications Marketing 122

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 114

Marketing Machine Learning MarTech Audience 114

Martech

DECEMBER 9, 2021

Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Marketing 107

Marketing Machine Learning Communications Search Advertising 107

Martech

AUGUST 30, 2022

Get MarTech! Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. In your inbox. Processing.Please wait. What it is.

Machine Learning 99

Machine Learning Retail MarTech Search Advertising 99

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. This caution applies to the marketing team, as well, as sales enablement will require them to learn new processes around content development and management. appeared first on MarTech. Click here to download! Processing.Please wait.

Machine Learning 104

Machine Learning Display Advertising SEO Education 104

Martech

AUGUST 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Streaming media advertisers can use the marketplace to access audience segments through a myriad of partners, including Kantar, Comscore, Lotame, IHS Market and NCSolutions.

Shipping 113

Shipping Machine Learning Retail Audience 113

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) is a process whereby advertisers show personalized ads to individual users based on information known about them.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

SEPTEMBER 25, 2023

Dig deeper: How to align B2B sales and marketing teams Perception is often an unwanted reality Because marketing is often associated with advertising, promotions and brand building, the contribution is seen as “fluffy” or less tangible than other business functions. Get MarTech! Does data really drive insights?

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. Cookies are a way for your computer to remember where you’ve been and what you’ve done on a site and to communicate that back to the site. Does GA4 use cookies? Yes and no.

Agency 84

Agency Cookies Marketing First-Party Cookies 84

InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. After all, adults in the U.S.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech Series

FEBRUARY 9, 2023

Marketers and advertisers can use this technology to provide customers with a comprehensive overview of a product’s features and benefits. It acts as a digital alternative to a physical asset and is built with advanced machine learning and automation technologies. A prime example is the use of digital twins in satellites.

Electronics 85

Electronics Audience Entertainment Marketing 85

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. advertiser) events to reporting and campaign optimization, passing through attribution. publisher) and trigger (e.g., Source: Criteo.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

JUNE 1, 2022

It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning. What marketers need to know appeared first on MarTech.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report.

Marketing 137

Marketing Machine Learning ROI Communications 137

Martech Series

SEPTEMBER 30, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “We We look forward to continuing our partnership with Snowflake and providing advertisers with the tools they need to understand and engage their prospects and customers in more ways and places.”. “We Data Science & Machine Learning.

Machine Learning 86

Machine Learning Marketing MarTech Communications 86

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 130

Machine Learning Marketing ROI Demand Side Platform 130

Martech Series

AUGUST 30, 2022

Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences.

A/B Testing 85

A/B Testing Machine Learning Conversion Conversion Rate 85

Martech Series

JULY 13, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Personalisation and the martech ‘gold rush’. About Cheetah Digital.

Marketing 102

Marketing Cookies Machine Learning MarTech 102

Martech

NOVEMBER 16, 2022

A fear that we’ll lose authenticity and honesty in our communications and weaken the connection and relationship we have with our customers. Our analytics tools are evolving quickly and many now leverage machine learning to provide us with actionable insights and recommendations. Authenticity. Search engine impact.

Machine Learning 113

Machine Learning Communications SEO A/B Testing 113

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Experience, Ecommerce and Transformation. Retail media networks.

Marketing 104

Marketing GDPR eCommerce Machine Learning 104

Martech

JULY 13, 2021

Everyone can now get average results thanks to machine learning, but if you’re aiming for stellar results, that requires knowing how to collaborate with the machines. One way to help the machines is by teaching them more about your business — be the PPC teacher to the learning models behind today’s most popular automations.

Conversion 124

Conversion Communications Machine Learning Advertising 124

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Martech

MARCH 30, 2023

How journey orchestration augments marketing automation Traditional marketing automation can still work well in providing timely and relevant communications when dealing with a single response channel such as email. CJO was built for multi-channel communication. Get MarTech! AI, on the other hand, can do this well.

Marketing 107

Marketing Machine Learning Communications Audience 107

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. As a result, you may interact and communicate with customers in a suitable manner.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102