Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

NOVEMBER 21, 2022

Read the latest in marketing and CX from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 14 th November to 18 th November. New Study: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important. Brand-Safe Advertising Gets a Boost with Seekr.

Marketing 97

Marketing Finance MarTech Retail 97

Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech MarTech ROI 92

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Get MarTech! In your inbox.

Finance 97

Finance Communications Conversion ROI 97

Martech Series

AUGUST 18, 2022

DAS CX Tech enables more targeted and relevant communication with consumers throughout the vehicle research, shopping, purchase, and ownership journey. The company has since expanded its CX technology and innovated with solutions that now power 30 customer communication touchpoints on the road to vehicle purchase and ownership.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing 89

Marketing eCommerce Pop-Up Communications 89

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. Disappointing’ Justin Lincoln, digital advertising manager at Closed Loop, reported a similar experience. Get MarTech! In your inbox.

Marketing 113

Marketing ROI Agency MarTech 113

Martech Series

AUGUST 31, 2022

New advertising solution boasts antidote to repetitive advertising on CTV. The same CTV advertisements are often played during each commercial break, sometimes even back-to-back. According to a recent ENGINE MediaPulse survey, 90% of consumers report having seen an advertisement so many times that it becomes annoying to them.

Retail 73

Retail Electronics MarTech ROI 73

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies.

Conversion Rate 120

Conversion Rate Cookies A/B Testing ROI 120

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Martech Series

SEPTEMBER 23, 2022

Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Guided by the mission to make modern communication simple and concise, the market leader enables everyone to explain complex topics in a clear and engaging way. Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

ROI 88

ROI Communications MarTech Marketing 88

Martech Series

AUGUST 2, 2022

Updating the name of the Alliance is a key step in our strategy to clearly communicate to our audiences that all of our work focuses on addressing technical challenges throughout the streaming workflow,” said Jason Thibeault, Executive Director at the Streaming Video Technology Alliance. “Our

MarTech 84

MarTech ROI Communications Audience 84

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. RollWorks Adds RampID to Identifier Bench.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. ” Persch believes websites have an incredible amount of staying power.

Marketing 106

Marketing CPL Conversion Rate Communications 106

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets.

ROI 90

ROI Control Group Audience Cookies 90

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. The post Top B2B Brands That Boast Of Great Video Marketing Tactics appeared first on MarTech Series.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. It is data that powers their advertising supremacy. But if it’s not there today and you want to sell customer data, you cannot simply change the statement without communicating to the customers about the change. Develop a strategy for ROI .

ROI 115

ROI GDPR Marketing MarTech 115

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. The digital advertising and marketing market globally is expected to hit $786.2 Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 95

Communications MarTech Marketing Finance 95

Martech

MARCH 30, 2023

Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. And some parts I mentioned above are almost impossible to translate into the language of dashboards and ROI charts. AI will power advertising efforts to serve the buyers’ needs better. Get MarTech!

Conversion 130

Conversion Marketing Audience SEO 130

Martech

NOVEMBER 18, 2022

Get MarTech! However, you may not see the ROI you want from those efforts. Instead, they should focus on communicating those intentions clearly and concisely. They achieve victory through word-of-mouth advertising. In your inbox. Processing. Does your brand need a rebrand or a relaunch?

Communications 109

Communications Real Estate AutoMobile Audience 109

Martech

OCTOBER 14, 2022

Get MarTech! The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing all PR and public-facing communications. Big advertising agency experience is also a plus.

Non-Profit 116

Non-Profit Communications Marketing Public Relations 116

Martech

MAY 18, 2022

Today’s economic climate forces companies of all sizes to continually prove value to investors, with a quick ROI becoming the focal point to succeed. It IS possible to build a lucrative, online platform without selling user data and force-feeding advertising down users’ throats.

Marketing 144

Marketing Audience Communications Media 144

Martech

SEPTEMBER 28, 2021

Apple has similar plans for IDFA, its identifier for advertisers. Pre-built connections to martech/ad tech platforms. Many identity resolution platform vendors adhere to advertising industry guidelines from the Digital Advertising Alliance (DAA) or Interactive Advertising Bureau (IAB). Data onboarding.

Cookies 116

Cookies GDPR Mobile Ads Ad Tech 116

Martech

FEBRUARY 25, 2022

Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.” This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts. Why we care.

Marketing 108

Marketing Audience Brand Awareness Conversion 108

Martech

DECEMBER 13, 2021

This article will focus on the discovery part of building your DAM strategy, finding the right teams, building KPI’s & demonstrating ROI. Yes, content types like campaigns, advertisements, print collateral and social media posts are relatively consistent in format. And like chess, DAM experts practice the 20/40/40 rule.

ROI 113

ROI Communications MarTech Agency 113

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed. With advertising, for example, it’s always been difficult to pinpoint which ad in which place caught the buyer’s attention.

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. What insights do we have currently into the ROI of various content types and items produced by the marketing team? appeared first on MarTech. Click here to download! Get the daily newsletter digital marketers rely on.

Machine Learning 104

Machine Learning Display Advertising SEO Education 104

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. the developer audience using augmented reality.

Marketing 80

Marketing Public Relations Healthcare eCommerce 80

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. This helps brands shift budgets into campaigns that are driving high returns and away from campaigns that are less efficient, increasing overall return on advertising spend. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. the developer audience using augmented reality.

Marketing 76

Marketing Public Relations Healthcare Finance 76

Martech

MAY 18, 2022

Today’s economic climate forces companies of all sizes to continually prove value to investors, with a quick ROI becoming the focal point to succeed. It IS possible to build a lucrative, online platform without selling user data and force-feeding advertising down users’ throats.

Audience 98

Audience Communications Marketing Media 98

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 127

ROI Audience MarTech Communications 127

Martech

JUNE 1, 2022

It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. It also delivers better ROI and improves yields, while upholding modern privacy standards. However, you still need to test to refine your campaigns and maximize your ROI. They’re also vital to digital marketing.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

Lemonads

SEPTEMBER 29, 2020

Have all ad data in one place One of the main advantages of RedTrack is that it’s able to consolidate data from all your advertising and marketing channels, whether they are organic or paid. And this, in turn, significantly improves the communication process with your team, management, and clients.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52