Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative. Higher conversion rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. Calculate any ROI metrics. Advertising. Productivity tech. Get MarTech!

Communications 104

Communications MarTech Marketing Finance 104

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Cookies 124

Cookies Non-Profit Audience GDPR 124

illumin

MARCH 10, 2025

In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance. In a fast-paced advertising environment, the ability to instantly understand campaign changes is crucial.

ROI 90

ROI Ad Tech Communications Audience 90

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

JULY 1, 2024

2) Foster Appreciation and Open Communication Nurturing workplace cultures built on appreciation and open communication is another way advertising leaders can prevent burnout among their staff. In digital advertising specifically, there is ample room for improvement to the tech stack status quo.

Advertising 98

Advertising Communications Agency Machine Learning 98

Digital Remedy

APRIL 2, 2025

Strategic alliances with digital media activation partners with deep analytics and attribution capabilities can provide real-time insights, helping agencies fine-tune campaigns and maximize ROI. Communication is key to a successful partnership. One of the most significant advantages is access to specialized expertise.

Agency 66

Agency Marketing ROI Audience 66

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing Brand Awareness ROI 90

AdvertiseMint

DECEMBER 20, 2024

To maximize return on investment (ROI) with Apple Search Ad s, precise keyword targeting and compelling ad copy are essential. Whether you are new to Apple Search Ads or looking to refine your strategy, the insights provided here will help you achieve your advertising goals. Effective ad copy should emphasize unique selling points.

A/B Testing 52

A/B Testing Conversion Rate CPA Keyword advertising 52

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2B buyers demand logical, ROI-driven decisions, that justify long-term investments, while B2C decisions prioritize convenience, aesthetics and trends.

Fashion 89

Fashion Audience ROI Media 89

Basis

NOVEMBER 28, 2022

Burnout has been having a moment of late—basking in the dull afterglow of the COVID-19 pandemic and helping fuel the mass job-departure movement known as the Great Resignation —and its impact has been particularly acute in the advertising industry. Burnout is a beast, and the digital advertising industry is far from immune to its wrath.

Advertising 98

Advertising Machine Learning ROI Agency 98

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience ROI Impressions 98

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI.

ROI 52

ROI Media Audience Click Through Rate 52

The Ad Tech Blog

OCTOBER 16, 2024

Implementing human oversight can improve AI-driven advertising strategies. Understanding bias mitigation is crucial for enhancing ROI in AI applications. This approach is particularly important in areas where AI systems are prone to biases, such as in advertising and marketing strategies.

ROI 130

ROI Communications Healthcare Finance 130

The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Federated learning can be applied in various industries beyond advertising. In a decentralized setup, devices communicate directly with each other to synchronize model parameters.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Single Grain

DECEMBER 30, 2024

These tailored solutions result in more qualified leads, greater revenue, and a better ROI. Ensure the ABM company personalizes marketing and advertising efforts for each account or group. They will also impact the firm’s advertising and marketing efforts to engage accounts. Look out for any hidden costs.

Agency 52

Agency Marketing ROI Communications 52

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. It’s what engages customers, inspires them, and keeps them coming back.

Marketing 121

Marketing eCommerce ROI Communications 121

illumin

DECEMBER 11, 2023

Email marketing has an incredibly high return on investment (ROI), with some agencies, like Brafton , saying it has the highest ROI of any marketing channel. Research by Hubspot has also found that this high ROI is consistent. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Electronics 95

Electronics Marketing ROI Communications 95

Martech

SEPTEMBER 21, 2021

-based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. Websites are one of the most important ways SMBs can sell their brands and communicate with customers. Expand digital outreach.

Agency 109

Agency Marketing ROI Communications 109

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. However, be mindful of tone and context.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

The Ad Tech Blog

APRIL 27, 2024

Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Buyer Advertising

APRIL 1, 2025

Now, in no way would I compare what we do in recruitment communications with the important work of our US military and law enforcement, but in our little world of recruiting, I think one of the most important jobs of Buyer Advertising is to protect our clients from unscrupulous salespeople. We see it all the time.

Agency 59

Agency Communications Advertising ROI 59

Basis

MAY 23, 2024

And given the mounting pressure on CMOs and advertising leaders to show the financial impact of their marketing efforts, the clear and tangible metrics offered by performance marketing hold significant appeal. Brand vs. Performance In today’s digital age, performance marketing has become a dominating force.

ROI 98

ROI Brand Awareness A/B Testing Audience 98

Digiday

MARCH 23, 2023

At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, publishers that center around producing newsletters say they are growing their subscribers to those emails and the ad revenue they are attracting with them. You [see] marketers put an increased focus on ROI and direct response.

Advertising 84

Advertising ROI Media Brand Awareness 84

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Check out the details below.

Finance 110

Finance Communications Conversion ROI 110

illumin

DECEMBER 18, 2023

It is inexpensive, has a high ROI, and allows for direct and tailored communication in a way no other marketing means can. To have the best impact possible, marketers must first create a plan of action based on their target persona, gather an email list, write communications, and prepare to measure their results.

Marketing 98

Marketing ROI Communications Audience 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

APRIL 18, 2023

Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. Even a simple meme or GIF can communicate, “Hey, I know what you’re going through.” Content marketing has better long-term results than straight advertising because it builds credibility.

Marketing 145

Marketing SEO ROI Audience 145

Ad Rants

JULY 3, 2024

Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality. Leverage High-Quality Visual Content High-quality visuals are crucial for capturing your audience's attention and effectively communicating your brand's message.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211