Fuel Lines

JUNE 25, 2015

We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years. I’ve been in business development almost my entire advertising career. My entire advertising career had been spent in only two markets, Birmingham, Alabama or Nashville, Tennessee.

Agency 261

Agency SEO Media Communications 261

Ad Monsters

APRIL 15, 2025

With his first experience training a new hire under his belt, hes thinking more than ever about how to communicate complex ideas clearly, a skill just as valuable as any line of code or data point. Education plays a big role here, helping advertisers understand that news isnt something to avoid. JL: Definitely.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. launched Simpli.fi The platform offers simplicity, control and a pay-as-you-go model with no minimum spend.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

FEBRUARY 20, 2025

It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. These features help teams personalize user engagement, optimize product communications analyze customer feedback alongside product usage data to discover engagement opportunities.

MarTech 88

MarTech Demand Side Platform Machine Learning Conversion Rate 88

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. Second, SEO aligns perfectly with recession-influenced consumer behavior.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Fuel Lines

FEBRUARY 7, 2013

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. SEO (8.8%). Instead of building value, they used the channel to continue to talk about themselves. Over 41.5%

Media 264

Media Public Relations Agency Communications 264

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Fuel Lines

AUGUST 2, 2013

Agencies need to identify their area of expertise, own it and communicate it. Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. Videos: The following video is an example of propogating their findings through another means of communication.

Agency 279

Agency Marketing Retail Non-Profit 279

Lemonads

MAY 29, 2020

In this article, we come back to the nature and potential of organic traffic for an e-merchant in order to guide you and advise you on the SEO actions you can implement to take full advantage of its power. Why should you maximize the organic traffic of your e-commerce site by developing your SEO?

SEO 52

SEO Advertising Manufacturing Brand Awareness 52

Basis

APRIL 20, 2023

Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy particularly difficult. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience.

Advertising 98

Advertising Native Advertising SEO Communications 98

Basis

APRIL 20, 2023

Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy particularly difficult. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience.

Advertising 94

Advertising Native Advertising SEO Communications 94

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing Brand Awareness ROI 90

AdvertiseMint

SEPTEMBER 11, 2023

Are you wondering how Amazon SEO services can help your businesses? The answer lies in Amazon SEO services. This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company. However, you can hire an Amazon SEO agency to get expert help. Increased visibility.

SEO 52

SEO Click Through Rate Agency Communications 52

Single Grain

MAY 10, 2023

You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Let’s begin!

SEO 52

SEO Conversion Rate Conversion Agency 52

Single Grain

MARCH 23, 2022

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. What Is an SEO Agency?

SEO 52

SEO Agency Click Through Rate Conversion 52

Martech Series

JANUARY 20, 2023

Advertisements were popular in local areas but advertisers couldn’t track consumer interest beyond how much a particular product was sold in the area. The tools help you define your communication and you can better communicate your values and goals. Localized marketing technology is right there for the rescue.

Marketing 98

Marketing SEO Audience Communications 98

Ad Rants

OCTOBER 10, 2024

This sentiment is echoed by The World Advertising Research Center (WARC), which shows that 56% of shoppers prefer buying on the web. You can enhance your SEO strategy today by: Creating content that aligns with user intent and answers key queries related to your product or service. Generating traffic is relatively straightforward, too.

SEO 147

SEO Conversion Rate Conversion Education 147

Single Grain

SEPTEMBER 30, 2022

Start the process of trying to choose the best SEO agency to help your business bolster its online presence, and two problems immediately become apparent: There’s a seemingly infinite number of companies out there, all trying to convince you that they’re the best in the business, making it difficult to know which ones you can really rely on.

SEO 52

SEO Agency Conversion Rate Marketing 52

More About Advertising

JULY 6, 2017

Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls.

Communications 45

Communications SEO Marketing Ad Tech 45

Martech

NOVEMBER 16, 2023

NewsBreak’s Maximize Conversions is a new bidding strategy in its ad platform that uses Advanced AI, historical performance data, and contextual signals to maximize the number of conversions an advertiser gets while staying within their daily budget.

Marketing 111

Marketing SEO Conversion MarTech 111

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

APRIL 18, 2023

Dig deeper: SEO guide to optimizing your LinkedIn profile for more connections, better leads Are you focusing on community? Even a simple meme or GIF can communicate, “Hey, I know what you’re going through.” Content marketing has better long-term results than straight advertising because it builds credibility.

Marketing 145

Marketing SEO ROI Audience 145

Martech

MAY 28, 2024

Dig deeper: Lead generation and marketing automation: How they work together AI-driven communication and content tools 2. It’s designed to facilitate human-ish communication and can be one of your most effective teammates for elaborating on ideas or uncovering gaps in your competition’s content. A tool like Originality.ai

Marketing 121

Marketing SEO Conversion Conversion Rate 121

Martech

AUGUST 22, 2023

Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation. Source: RH Blake 2.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Does Podcast Advertising Actually Work? Dive Deeper: The Ultimate Guide to Podcast Advertising. Trend #1: More Podcast Platform Competition.

SEO 23

SEO Audience Pop-Up Advertising 23

VideoWeek

DECEMBER 18, 2024

CTV growth Cementing its place as a critical advertising channel in a post-linear TV world. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data. Dominance of the giants Google and Meta now account for about half of all advertising spend globally.

Media 52

Media Marketing Retail SEO 52

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

Agency 59

Agency Advertising SEO Retargeting 59

Martech

JUNE 27, 2024

Meltwater’s Copilot, built in collaboration with Microsoft, is a communications assistant for Microsoft Teams and Microsoft 365 “that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking, all within their Teams environments.”

MarTech 97

MarTech eCommerce CPM Impressions 97

Single Grain

SEPTEMBER 13, 2019

Search engines prefer to see multimedia on a page, so video helps with SEO. The home page, landing pages and blog posts are all fair game for video enhancement, and can increase conversions, help with SEO and send stronger brand messaging. So, as you can see, it’s a lot harder to cut through the content noise.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Basic communication. Product recommendations.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JUNE 10, 2021

Communication Tools (Internal and External). To create SEO-friendly content, SEMrush offers various built-in SEO content templates along with useful recommendations according to your selected keywords. per month with unlimited searches and 800 SEO content templates. Dive Deeper: SEO Keyword Research Made Easy in 2021.

Marketing 94

Marketing SEO Pop-Up Communications 94

Martech

AUGUST 3, 2023

The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. AUDIENCEX expanded the capabilities of its AXi, its AI-powered campaign performance platform. Get MarTech!

MarTech 98

MarTech SEO Communications Marketing 98

Ad Monsters

APRIL 24, 2024

The first thing people in the digital advertising space need to understand is the why. Their customers and employees are very concerned about the climate, and advertising is a huge opportunity for brands to meet their sustainability goals. Faster load time means visitors are less likely to click away, and it’s good for SEO rankings.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Single Grain

APRIL 10, 2020

BlackBerry, which provides intelligent security software and services to enterprises and governments around the world, is offering free availability of secure communication solutions to businesses by enabling a secure, productive and connected environment for workers. BlackBerry (software). Google Cloud (software). HubSpot (software, tools).

Marketing 128

Marketing Education Non-Profit Communications 128

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Retail 111

Retail Electronics Media Agency 111