The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Challenges in Ad Memory Retention Ad Clutter and Consumer Overload One of the most significant challenges in the advertising industry is ad clutter. FAQs What is ad memory retention?

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Audience ROI Control Group Media 130

Martech

APRIL 18, 2024

PubMatic and GroupM have partnered on a product with cohort-based modeling capabilities for advertisers. Features include synthetic control groups that eliminate data variables; Incremental models that consider many external variables like seasonality; and the ability to run multiple data experiments and get results within minutes.

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MarTech Control Group Conversion Video Ads 108

InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. This is where ad recall surveys can come in handy.

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Advertising Demand Side Platform Brand Lift Control Group 52

Martech

MAY 12, 2022

As head of marketing for an ESP, we used ABM to recognize high-intent search terms and then surrounded our prospects who used those terms with advertising. We used search through Bombora and its technology to target advertising that would grow and action intent. Set up a control group. Pause while I sneeze.].

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Control Group MarTech Marketing Conversion 109

Martech Series

JANUARY 19, 2023

In the current advertising environment, it is important to recognize that viewers can easily skip over advertising, but our study found they are less likely to do so if the ads are as entertaining as the programming and present a more enjoyable experience,” said Kara Manatt, EVP and managing director, intelligence solutions, MAGNA. “In

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Ad Monsters

JUNE 27, 2024

As a leader in providing in-store digital advertising technology and services, Vibenomics focuses on aligning with retail media owners’ business models, providing technology and infrastructure that respect ownership and operation dynamics. As part of Vibenomics, I focus on ad tech and advertising within Mood Media.

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Retail Media Control Group Conversion 111

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Random Suppressed Groups. Your campaign is targeting men, but your randomly-generated control is observing men and women equally.

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Control Group Impressions A/B Testing Ad Space 52

Digiday

NOVEMBER 15, 2022

For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. Warner Bros.

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Advertising Marketing Fashion Agency 69

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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AdExchanger

OCTOBER 27, 2022

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger.

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A/B Testing Control Group Advertising 126

Martech

JUNE 29, 2023

A control group who weren’t served Facebook ads didn’t make purchases, so this confirms that the ad targeting was effective. In both, the customers were targeted because they’d already spent some “dwell time” on the brand page without purchasing.

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Retargeting Control Group MarTech Food 106

Monetize More

MAY 19, 2023

Setting pricing/blocking for specific buyers or advertisers In Open Auction Pricing rules , publishers can block an advertiser/buyer from serving on their sites or for a particular ad inventory. For example: The publisher can block the advertiser ‘A’ from serving ads on their travel page URL. through AdX. through AdX.

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Martech

JANUARY 3, 2023

Other CPGs are capitalizing on CDP integrations with data clean rooms to uncover consumer and measurement insights that fuel their acquisition, retention and broader advertising strategy. Plan ROI measurement from the beginning, including control group management. Considerations. Metric/KPI frameworks. Get MarTech! Processing.

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ROI Control Group Audience Cookies 101

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. Incrementality helps identify which advertising efforts truly optimize the marketing budget.

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Control Group Conversion Conversion Rate Audience 40

Digiday

NOVEMBER 17, 2022

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. With the insights from incrementality measurement, brands and advertisers can make more impactful optimization and investment decisions.

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A/B Testing Conversion Audience Control Group 68

All About Advertising Law

DECEMBER 12, 2013

It’s not new news that to support weight loss or other health claims the FTC is requiring substantiation in the form of at least one (sometimes two) RTCs or randomized, controlled human clinical trials.

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Control Group Manufacturing Marketing 40

MNTN

DECEMBER 19, 2022

Here are some of the major headlines making it in the advertising industry: CTV viewership surpassed cable for the first time in 2022. Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. This year was perhaps Connected TV’s (CTV’s) biggest year yet. Almost 90% of U.S.

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Control Group Audience ROI Advertising 52

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

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SEO A/B Testing Click Through Rate Banner 104

Digital Remedy

JANUARY 27, 2023

This episode focuses on Incrementality, including an overview of what it is, what the industry challenges are, and what solutions advertisers and agencies can tap into when utilizing incrementality methodology. When we launched incrementality with this QSR advertiser, we could get really granular and look at these different variables.

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CPA Control Group Conversion Rate Conversion 52

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

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Education Pop-Up Entertainment Audience 140

MNTN

FEBRUARY 16, 2023

As someone who needs to interpret what incrementality in advertising means, I really appreciate the way MNTN displays results in the dashboard by making it easy to share across the marketing department. That direct comparison makes it simple to tell a story internally and prove how our campaigns are driving the business forward.

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

As someone who needs to interpret what incrementality in advertising means, I really appreciate the way MNTN displays results in the dashboard by making it easy to share across the marketing department. That direct comparison makes it simple to tell a story internally and prove how our campaigns are driving the business forward.

Control Group 52

Control Group Audience Communications Conversion 52

Digital Remedy

MAY 16, 2022

It observes two subsets of its consumers who are exposed to search and social media campaigns and finds that both groups, who resemble each other behaviorally and demographically, convert at.1%, The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Can’t wait?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

It observes two subsets of its consumers who are exposed to search and social media campaigns and finds that both groups, who resemble each other behaviorally and demographically, convert at.1%, The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Can’t wait?

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Conversion Rate Conversion Control Group Media 52

All About Advertising Law

OCTOBER 26, 2015

According to the FTC’s Complaint filed in October 2013 , ECM’s advertisements and marketing materials claimed its product would cause plastics using its additive to: (i) biodegrade in a landfill within nine months to five years; and (ii) make the product biodegradable.

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Control Group Marketing Advertising 40

MNTN

FEBRUARY 6, 2024

The options include but are not limited to: Social media platforms Email marketing Websites Print media Broadcasting media Networking events But among this increasingly diverse advertising arsenal, how do you understand which channels are actually driving conversions? Two words for you: marketing attribution.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

Digital Remedy

DECEMBER 30, 2024

It observes two subsets of its consumers who are exposed to search and social media campaigns and finds that both groups, who resemble each other behaviorally and demographically, convert at.1%, The brand has a hypothesis: If it introduces CTV advertising into its media mix, the conversion rate will increase.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52