Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 321

Cookies Conversion Ad Tech Advertising 321

AdExchanger

FEBRUARY 18, 2025

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.

Conversion 86

Conversion Media Marketing Advertising 86

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 131

Advertising Non-Profit MarTech SEO 131

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Adweek

OCTOBER 4, 2024

Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking. It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona.

Conversion 279

Conversion Media Advertising Marketing 279

Adweek

FEBRUARY 15, 2024

You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes.

Conversion 336

Conversion Media Advertising 336

Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 278

Conversion Audience Media Advertising 278

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 102

Advertising Retail Cookies Video Ads 102

Adweek

FEBRUARY 14, 2024

While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told. X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform.

Advertising 338

Advertising Conversion Ad Tech 338

Adweek

FEBRUARY 18, 2025

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising.

Clickbait 238

Clickbait Conversion Advertising Media 238

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 113

Media Advertising Ad Ops Non-Profit 113

Adweek

MAY 21, 2024

Ads will be available in Google's AI Overview, formerly known as Search Generative Experience--its AI-powered conversational interface that answers search queries--and will.

Advertising 278

Advertising Conversion Marketing 278

Adweek

AUGUST 17, 2022

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid.

Advertising 264

Advertising Conversion Media 264

Adweek

JUNE 27, 2023

Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media.

Advertising 246

Advertising Conversion Media Ad Tech 246

Digiday

JANUARY 7, 2025

Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations.

Machine Learning 89

Machine Learning Advertising Conversion Media 89

Adweek

NOVEMBER 9, 2022

Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others.

Advertising 246

Advertising Conversion 246

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

Adweek

MAY 4, 2023

Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The process of buying advertising on Bing is no different now than it has.

Advertising 246

Advertising Conversion Media Marketing 246

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Welcome to this episode of the Marketing Vanguard podcast.

Ad Tech 191

Ad Tech Marketing Entertainment Conversion 191

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function.

Advertising 81

Advertising Media Conversion Audience 81

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

Agency 87

Agency Advertising Communications Machine Learning 87

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. Awareness Plans. Email: Business email address Sign me up! Processing.

Brand Awareness 119

Brand Awareness Conversion MarTech Advertising 119

Ad Monsters

JANUARY 29, 2025

With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? The Eternal Struggle of News and Advertising Advertisers love to talk about the importance of journalism. But the industry needs to find its swagger, to convince advertisers to invest.

Advertising 88

Advertising Audience Media Display Advertising 88

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Adweek

MARCH 2, 2023

As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served.

Advertising 246

Advertising Marketing Conversion Agency 246

MNTN

MARCH 10, 2025

How CTV Advertising Can Keep Your Funnel Full No two sales funnels look the samebut the best ones all have one thing in common: high-performing marketing that moves prospects seamlessly from awareness to conversion. Automated Optimization : Machine learning fine-tunes your campaigns to maximize engagement and conversions.

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

Adweek

MARCH 4, 2025

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions.

Conversion 279

Conversion Advertising Ad Tech Media 279

Adweek

JUNE 27, 2024

Shake Shack added a secret sauce to its latest advertising campaign: generative AI. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches.

Conversion 342

Conversion Agency Advertising 342

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. But it won’t be the last.

Cookies 117

Cookies Conversion MarTech Advertising 117

Adweek

DECEMBER 15, 2023

In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.

Conversion 316

Conversion Advertising 316

Digiday

MARCH 10, 2025

Subscribe: Apple Podcasts • Spotify Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad budgets.

Conversion 78

Conversion Media Advertising Marketing 78

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” Google finally broke the stalemate.

Cookies 112

Cookies Conversion Education Impressions 112

Adweek

JUNE 20, 2024

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.

Conversion 331

Conversion Agency Advertising 331

Martech

MARCH 11, 2025

However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

Click Through Rate 117

Click Through Rate Conversion Advertising MarTech 117