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Programmatic Advertising: What Is It and How Does It Work?

MNTN

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

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