The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

The Ad Tech Blog

JUNE 1, 2024

These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech

FEBRUARY 20, 2025

The platform feeds offline AI data to marketing tools like Google Ads, Google Analytics Meta Ads Manager to track campaign performance, optimize conversion rates improve ad spend efficiency. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies.

MarTech 93

MarTech Demand Side Platform Machine Learning Conversion Rate 93

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

The Ad Tech Blog

JULY 12, 2024

AI can optimize real-time bidding and programmatic advertising. Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Segmentation and personalization are key to improving ad performance.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

AdvertiseMint

DECEMBER 31, 2024

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. DAI is revolutionizing the ad industry, its benefits, and its applications.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Without proper consent, advertisers risk legal repercussions and damage to their reputations.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Brid.tv

OCTOBER 10, 2024

Video advertising is more popular than ever. Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. (And 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. The problem? Enhances Attribution Modeling 2. Reduces Ad Fraud 9.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

The Ad Tech Blog

JUNE 18, 2024

Ad Frequency and Brand Perception Ad frequency refers to the number of times a consumer is exposed to an advertisement within a specific period. This can result in negative brand associations and decreased effectiveness of the advertising campaign. This balance is crucial for effective advertising.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. This shift has led to an increased reliance on paid advertising to maintain visibility. Poor Conversion Rates Poor conversion rates are another common problem in the industry.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech Series

MARCH 1, 2023

a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising.

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

Machine Learning 98

Machine Learning Conversion Rate Ad Tech Conversion 98

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Ad Monsters

NOVEMBER 18, 2024

This article examines how AI impacts advertising from an operational and creative standpoint, where these effects are most noticeable, and how the industry will discuss AI in the upcoming year. AI drives the future of advertising, but human creativity and data are still essential.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

The Ad Tech Blog

MAY 1, 2024

It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

The Ad Tech Blog

APRIL 8, 2024

Predictions for MarTech and AI in the Near Future As we look ahead, the integration of martech and AI holds promising advancements for the online advertising landscape. Seamless Omnichannel Experiences : AI will help blend online and offline touchpoints for a seamless customer journey. References Amazon Ads – What is MarTech? :

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. Building the Data Foundation for Personalized Advertising Effective personalization begins with a solid data foundation.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

The Ad Tech Blog

JULY 8, 2024

Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. When influencers successfully transfer positive emotions to their audience, it can lead to higher engagement rates, increased trust, and, ultimately, better conversion rates.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Ad Wisey

OCTOBER 28, 2024

My area of interest is any paid advertising with a focus on Google, marketing data analysis, conversion rate optimization, growth marketing. But machine learning algorithms work properly only when they are trained on a properly designed data set. Tracking One of these things is properly configured tracking.

Machine Learning 52

Machine Learning A/B Testing Conversion Impressions 52

The Ad Tech Blog

JULY 13, 2024

For example, when a consumer sees an advertisement featuring someone enjoying a product, their mirror neurons activate, making them feel as if they are experiencing the same enjoyment. This can lead to higher conversion rates, increased brand loyalty, and a stronger overall brand presence in the market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Ad Monsters

JANUARY 31, 2024

Yannis Dosios: The advertising ecosystem is very complex, with an ever-growing number of channels, publishers, and formats for advertising spend. It can predict how much an advertisement resonates with a consumer and how likely it will lead to an advertiser’s desired business result.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Aronson Ads

DECEMBER 20, 2022

What if a business was not only able to cover their own area through local searches, but also advertise on a handful of other popular products all within the same campaign? This allows you to show to more customers and, depending on your set goals, obtain more conversions. Machine Learning. Google has a solution.

Machine Learning 94

Machine Learning Conversion Rate Conversion Audience 94

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. What is hyper-precision targeting?

Audience 116

Audience Conversion Rate Machine Learning Brand Lift 116

The Ad Tech Blog

SEPTEMBER 11, 2024

Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners.

Machine Learning 130

Machine Learning ROI Audience Media 130

The Ad Tech Blog

JUNE 23, 2024

User fatigue from over-personalization is a growing concern in the advertising and marketing industry. As a result, companies may see a decline in key performance metrics such as click-through rates, conversion rates, and overall user satisfaction.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Marketing 130

Single Grain

JULY 8, 2019

There are countless ways digital advertising technology has advanced in recent years. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. The Problem That Many Advertisers Don’t Pay Attention To.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

DECEMBER 20, 2019

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Maximize Conversions : Increase your conversion rate.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Martech

OCTOBER 13, 2022

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. of advertisers had never created an RSA yet. But there are known pitfalls we already know to avoid.

CPA 113

CPA Conversion Rate Impressions Conversion 113

Digiday

SEPTEMBER 24, 2024

Artificial intelligence is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers.

Conversion 73

Conversion Machine Learning Conversion Rate Audience 73

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Keeps your CTR high enough by testing various text ads so you do not lose any ground to competing advertisers.

Media 127

Media Marketing Machine Learning SEO 127

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

The Ad Tech Blog

JUNE 28, 2024

This capability is vital in dynamic bidding, where decisions must be made almost instantaneously to place bids on digital advertising inventory. The speed and accuracy of these decisions can directly impact the success of advertising campaigns. Why is low latency important in real-time data processing?

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130