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Digital Advertising Strategies During a Recession

PrograMetrix

Digital Advertising Strategies During a Recession. Rising interest rates have businesses holding off on making significant capital investments, and that, in turn, is contributing to negative economic growth. Facebook and Google recently reported that they are seeing advertiser pullbacks. dropped by 13%. So how do you do it?

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Cookieless Attribution: What Is It and How Does It Work?

MNTN

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Cookieless attribution uses innovative technologies and methodologies to track user interactions and secure conversions. Has your organization decided what it’ll do next?

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Top 8 Benefits of Social Media Advertising

Single Grain

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. As of January 2023, almost 60% of the global population uses social media, averaging 2.5 Thankfully, social media can be one of the best places to do that.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

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The Ultimate Guide: How to Run Facebook Ads

AdvertiseMint

Do you need the correct advertising format? We’ll teach you how to improve results, check the accuracy of your target market, consider using a suitable bidding system, and use the correct advertising format. Having an ads account is your advertising hub, where you can go to all the different areas of your business on Facebook.

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Everthing You Need to Know on Facebook Ad Audit

AdvertiseMint

When we work with new clients for Facebook advertising, we review what they have already done. This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion. Advertising can be tough.

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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. This will help you check what types of images work for you without spending anything on advertising just yet. This comfort can boost conversion rates further. This is because Facebook video ads can generate: 25% more views.

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